<h3>About Life360</h3> <p>Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU), as of June 2025 across more than 180 countries.  </p> <p>Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically <em>are</em> family).</p> <p>Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit <a href="http://life360.com/">life360.com</a><strong><em>.</em></strong></p> <p><strong><em>Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. </em></strong></p> <h3>About the Job</h3> <p>Life360 seeks a bold, strategic, and results-oriented Senior Director, Global Growth Media to spearhead our worldwide media performance, digital channel effectiveness, and end-to-end customer journey optimization. This is a high visibility, future-forward leadership role that integrates media ownership, digital experience innovation, cross-channel orchestration, and systems-level thinking.</p> <p>You will manage a substantial global media budget, partnering deeply with internal teams and external agencies to accelerate Life360’s growth in both subscriptions and device sales. This role drives critical cross-functional collaboration with data science, analytics, and RevTech teams, evolving our measurement and optimization frameworks through MMM, attribution, and AI-enhanced targeting.</p> <p>As a strategic operator, youll align performance marketing with ambitious business objectives and long-range planning, navigating complex collaborations across marketing, creative, product, and engineering. Youll innovate our media operating model, leveraging AI and human talent to their fullest potential for rapid, efficient, and impactful scale.</p> <p>You will own the entire media spectrum, from demand creation and brand awareness to performance conversion. This includes developing brand media strategies to establish Life360 as the #1 Family Brand globally, alongside optimizing high-intent media to capture immediate growth across all sales channels: retail, e-tail, and owned commerce.</p> <p>The US-based salary range for this position is $187,500 to $275,500. We take into consideration an individuals background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.</p> <h3>What You’ll Do</h3> <p>1. Global Growth Media Strategy &amp; Execution</p> <ul> <li>Own strategy and execution for all paid media channels: linear and streaming video, search, social, app store, programmatic, digital video, and emerging platforms.</li> <li>Manage and optimize Life360’s global working media budget, ensuring strong ROI and strategic flexibility.</li> <li>Lead strategy and execution across the entire media funnel, from brand media to demand capture.</li> <li>Oversee global campaign planning, creative collaboration, media pacing, and agency accountability.</li> <li>Partner with regional leads to tailor media approaches by market and audience.</li> </ul> <p>2. Integrated Planning &amp; Optimization</p> <ul> <li>Drive integrated, collaborative, and innovative campaign and evergreen initiatives, including robust documentation and budget management.</li> <li>Provide strong thought leadership to evolve marketing towards iconic brand status.</li> <li>Align with Web Sales Ops and Product to enhance landing page strategy, conversion funnels, and digital offer performance.</li> <li>Design and optimize integrated customer journeys from ad exposure to conversion, optimizing for relevance and efficiency.</li> <li>Own SEO/GEO strategy and execution, aligning with content, engineering, and design/UX.</li> </ul> <p>3. Media Operations &amp; Performance Infrastructure</p> <ul> <li>Oversee campaign QA, trafficking, budget tracking, and performance reporting systems.</li> <li>Lead coordination with MarTech, Analytics, and Data Science teams to build and refine key measurement frameworks: MMM, attribution models (last-touch, incrementality, blended), and AI-enhanced targeting and spend allocation.</li> <li>Champion the systems and tooling required for velocity, quality, and insight.</li> </ul> <p>4. Amazon &amp; Retail Channel Marketing Leadership</p> <ul> <li>Own marketing strategy and performance for the Amazon channel (organic + paid).</li> <li>Align lifecycle, product, and promotional strategies across key retail partners (e.g., Best Buy, Walmart).</li> <li>Partner with Retail, Growth, and Creative teams to drive omnichannel execution.</li> </ul> <p>5. Leadership, Innovation &amp; Strategic Influence</p> <ul> <li>Lead embedded agency teams and internal marketers with clarity, urgency, and high expectations.</li> <li>Contribute to building a competitive moat through innovative operating models, leveraging AI and human synergy for unmatched efficiency and strategic brand positioning.</li> <li>Build, mentor, and inspire a high-performing team rooted in strategic thinking, executional excellence, and continuous innovation.</li> <li>Promote a culture of systems thinking, orchestrating seamless cross-functional alignment across marketing, product, and data.</li> <li>Champion change management initiatives tied to global expansion, AI transformation, and operational scale.</li> </ul> <h3>What Success Looks Like</h3> <p>This role will make critical contributions to building an iconic brand, measured by short-term and long-term financial performance and establishing Life360 as the #1 family brand globally.</p> <ul> <li>Strategic evolution of our people, pets, and things ecosystem, pushing the boundaries of media innovation.</li> <li>Comprehensive media strategy supporting multiple sales channels (retail, Amazon, eCommerce), driving strong market awareness and device + subscription penetration.</li> <li>Measurable improvements in paid media ROI, web-to-sale conversion rates, attach rate, and digital journey performance.</li> <li>Clear and trusted measurement frameworks (MMM, MTA, blended ROI) guiding investment decisions.</li> <li>Increased international media performance through localization and AI-assisted spend optimization.</li> <li>High-functioning agency relationship with strong campaign velocity, quality, and accountability.</li> <li>A future-proofed operating model leveraging AI-driven systems for scaled growth and rapid experimentation.</li> <li>Trusted strategic advisor status with internal stakeholders and the executive team.</li> </ul> <h3>What We’re Looking For</h3> <ul> <li>An innovator in the media space with a strong track record of both bold strategic initiatives and continuous improvement, driven by rigorous experimentation.</li> <li>10–15 years of progressive leadership experience in media and performance media, digital marketing, brand marketing, or full-funnel growth roles. Prior experience with retail marketing/e-tailers is strongly preferred.</li> <li>Proven experience managing $10M+ working media budgets and optimizing media across multiple geographies and channels.</li> <li>An expert in both the art and science of media, encompassing creative alignment, campaign planning, channel orchestration, and experimentation. You challenge conventional best practices, recognize pseudo-science, and take calculated risks to innovate.</li> <li>Deep fluency in performance measurement, including MMM, attribution models, A/B testing, and forecasting.</li> <li>Demonstrated experience collaborating with data science, analytics, product, and MarTech teams to drive impact.</li> <li>Demonstrated experience leveraging AI and a strong willingness to learn and experiment with AI-driven and agent-based systems to achieve successful full-funnel marketing at scale.</li> <li>Highly strategic and systems-minded—able to architect integrated performance programs and identify growth levers.</li> <li>Applies critical thinking and design thinking to campaign development, funnel design, and go-to-market strategy.</li> <li>Bias for action and operational rigor—moves quickly, structures clearly, and executes consistently.</li> <li>Strong leadership presence with the ability to align diverse stakeholders and lead through influence at all levels.</li> </ul> <h3>Our Benefits</h3> <ul> <li>Competitive pay and benefits</li> <li>Medical, dental, vision, life and disability insurance plans (100% paid for employees)</li> <li>401(k) plan with company matching program</li> <li>Mental Wellness Program &amp; Employee Assistance Program (EAP) for mental well being</li> <li>Flexible PTO, 13 company wide days off throughout the year</li> <li>Winter and Summer Week-long Synchronized Company Shutdowns</li> <li>Learning &amp; Development programs</li> <li>Equipment, tools, and reimbursement support for a productive remote environment</li> <li>Free Life360 Platinum Membership for your preferred circle</li> <li>Free Tile Products</li> </ul> <h3>Life360 Values</h3> <p>Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference </p> <ul> <li>Be a Good Person - We have a team of high integrity people you can trust. </li> <li>Be Direct With Respect - We communicate directly, even when it’s hard.</li> <li>Members Before Metrics - We focus on building an exceptional experience for families. </li> <li>High Intensity, High Impact - We do whatever it takes to get the job done. </li> </ul> <h3>Our Commitment to Diversity</h3> <p>We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.</p> <p><em>We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  </em></p> <p><em>We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.</em><strong><em> </em></strong><em>Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!</em></p> <p> </p> <p><strong>#LI-Remote</strong></p> <p><em>____________________________________________________________________________</em></p> <p> </p>