Role OverviewWe are seeking a highly analytical and detail-oriented Finance Analyst to support the commercial finance team in understanding and forecasting player behaviour, with a particular focus on player churn and retention.The successful candidate will design, build, and maintain a robust Excel-based cohort model that quantifies churn dynamics, supports financial forecasting, and helps guide strategic decisions around player lifetime value, marketing ROI, and retention initiatives.Location: Hybrid - 2 days a week in Jagex office (Cambridge)Reports to: Director of Commercial FinanceKey Responsibilities<ul><li>Model Development &amp; Maintenance</li></ul><ul><li>Design and build a dynamic Excel model to track and forecast player churn by cohort, incorporating key behavioural and financial metrics (e.g. acquisition date, spend, activity, retention curves).</li><li>Maintain and update the model regularly with new data from finance and data analytics teams.</li><li>Ensure the model is transparent, auditable, and scalable for future business needs.</li></ul><ul><li>Support with the preparation of Board materials Data Analysis &amp; Insights</li><li>Maintain the on-going partnership with the Games and Data teams to reflect changes to assumptions and game roadmaps. </li><li>Supporting creation of business cases to calculate and support ROI narrative</li></ul><ul><li>Analyse player lifecycle data to identify churn drivers, retention trends, and revenue impacts.</li><li>Segment players into cohorts (e.g. by acquisition channel, geography, game title, or spend level).</li><li>Work closely with marketing and product teams to quantify the impact of retention campaigns or game changes. </li><li>Financial Forecasting &amp; Reporting</li><li>Work closely with product teams to translate Jagex position in the  games industry &amp; beyond</li></ul><ul><li>Integrate churn assumptions into revenue and cash flow forecasts.</li><li>Support budgeting and scenario modelling by providing insight into expected churn rates and lifetime values.</li><li>Prepare and present findings to finance leadership and key stakeholders across the business.</li><li>Collaboration &amp; Cross-Functional Work</li><li>Partner with Data, Marketing, and Product teams to align definitions and data inputs.</li><li>Collaborate with BI and data engineers to automate model inputs over time (e.g. via SQL or Power Query).</li><li>Translate complex analytical outputs into clear, actionable insights for non-technical stakeholders.</li></ul>Key Skills &amp; ExperienceEssential:<ul><li>Strong Excel skills, including advanced formulas, data modelling, Power Query, and data visualisation (PivotTables, Charts).</li><li>Experience building financial or analytical models from scratch.</li><li>Excellent quantitative and analytical skills with a keen attention to detail.</li><li>Strong understanding of cohort analysis, churn modelling, or customer lifetime value (LTV) metrics.</li><li>Ability to communicate insights clearly to senior non-technical audiences.</li><li>Relevant degree in Finance, Economics, Mathematics, or related field.</li><li>Experience relating to prior employment in Big 4, Investment Banking, Consulting, other Corporate Finance or similar / equivalent   </li></ul>Desirable:<ul><li>Experience in gaming, entertainment, or subscription-based businesses.</li><li>Familiarity with SQL or data extraction from BI tools (e.g. Looker, Tableau, Power BI).</li><li>Exposure to Python, R, or other statistical tools for churn or retention modelling.</li><li>Understanding of digital marketing metrics and player acquisition funnels.</li></ul>Personal Attributes<ul><li>Curious and data-driven with a proactive approach to problem solving.</li><li>Comfortable managing large, complex datasets.</li><li>Strong business acumen – able to link data insights to financial performance.</li><li>Excellent communication and stakeholder management skills.</li><li>Passion for gaming and understanding player behaviour.</li></ul>

Jagex

Strategic Finance Analyst

Jagex

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