Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

Whats the opportunity?

We’re looking for a Senior Manager to lead Intercom’s most impactful brand activations and sponsorships across North America. In this role, you’ll shape high-quality, memorable experiences that highlight Fin’s product depth and Intercom’s evolving leadership in AI.

These aren’t demand-gen campaigns. They’re thoughtfully crafted brand moments that are designed to spark conversation, build trust, and demonstrate the real-world value of our AI-first approach.

You’ll own the full arc of strategy and execution, ensuring every activation is creatively ambitious and flawlessly delivered. You’ll also work closely with go-to-market teams to make sure these experiences connect to pipeline in purposeful, commercially meaningful ways.

What will I be doing?

Own and lead Intercom’s full portfolio of brand sponsorships and event activations
Drive the strategy and execution of tier 1 third-party events, including strategic sponsorships and product showcases that elevate our product story and market presence
Deliver world-class creative execution across every detail, including activation design, attendee flow, AV, visuals, and on-site experience
Bring Fin to life through experiences that clearly communicate its technical depth, product maturity, and category leadership
Collaborate cross-functionally with Communications, Executive Assistants, Brand Marketing, R&D, and Field Marketing to align on speakers, executive engagement, campaign tie-ins, and commercial goals
Lead agencies and vendors to deliver high-impact, on-brand experiences on time and on budget
Define and track success using a mix of brand and business metrics
Travel approximately 25 to 30 percent to oversee on-site execution and uphold a high standard of quality

What skills do I need?

6+ years of experience leading end-to-end brand events and activations, ideally in a tech or B2B environment
Proven ability to produce visually refined, creatively ambitious, and strategically aligned brand experiences
A strong sense of ownership. You take initiative, follow through without needing direction, and hold yourself to a high standard
Comfortable working in a fast-paced, high-ambiguity environment. You bring structure, make decisions quickly, and keep things moving
Hands-on creative production expertise, with sound judgment across design, product storytelling, and attendee experience
Confidence working with technical and product teams. You can quickly understand complex products and translate them into impactful experiencesFin on one pageMarketing Principles
Clear, collaborative communicator who keeps stakeholders aligned and projects on track
Effective at managing budgets, timelines, and external partners
Deep respect for brand consistency and high-quality execution

Bonus skills & attributes

Bachelor’s degree in marketing, event management, or related field
Experience working with or marketing AI products
Multilingual (Spanish, French, Portuguese)
Proficiency in event software platforms (e.g. ticketing, streaming, engagement tools)

Benefits

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!

Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
Regular compensation reviews - great work is rewarded!
Flexible paid time off policy
Paid Parental Leave Program
401k plan & match
In-office bicycle storage
Fun events for Intercomrades, friends, and family!

The base salary range for candidates within the San Francisco Bay Area is $147,000 - $170,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Policies

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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