Position Overview:The Senior Product Marketing Manager – Omnipod AID will lead global go-to-market planning and Product Marketing for the next-generation Omnipod Automated Insulin Delivery (AID) system. Reporting to the Senior Director, Product Marketing, this role drives cross-functional alignment, market readiness, and commercial success.Key Responsibilities<ul><li>Product Strategy &amp; Vision: support development and evolving the Target Product Profile (TPP) to define product value proposition, claims, GTM strategy including pricing strategy.</li><li>Go-to-Market Leadership: support global launch planning, aligning cross-functional teams across Marketing, Market Access, Training, Sales Ops, and Customer Care.</li><li>Messaging &amp; Positioning: develop impactful messaging and claims ensuring market consistency and strategic impact.</li><li>Launch Campaigns: oversee creation of global launch campaigns and toolkits, ensuring adaptability for regional execution.</li><li>Clinical Evidence Strategy: identify data gaps and lead development of a clinical roadmap to support claims and market access.</li><li>Sales Enablement: partner with Sales Training to embed product positioning and competitive differentiation into training programs.</li><li>Customer &amp; Market Insights: gather and synthesize insights to inform roadmap, feature development, and customer journey optimization.</li><li>Post-Launch Optimization: monitor adoption, assess messaging effectiveness, and refine strategies based on real-world feedback.</li><li>Stakeholder Communication: lead global communications for product updates and releases across regional teams and customer channels.</li><li>Market Research: collaborate with User Research and Product Management to ensure customer voice informs lifecycle decisions and product experience.</li></ul>Decision Rights<ul><li>Own decisions related to product messaging, positioning, targeting, and launch planning.</li><li>Lead creative direction for toolkit and asset development.</li></ul> Required Skills and Competencies<ul><li>At least 8 years of experience in Product Marketing in the medical device/pharmaceutical industry or MBA with 5 years of related experience.</li><li>Must have experience launching new products globally and finding creative and innovative ways to accelerate awareness and adoption.</li><li>Must have experience in downstream marketing and developing strong Target Product Profile to lead vision of product positioning and marketing strategies.</li><li>Ability to translate Go to Market Strategy to an impactful global launch plan in coordination with International and local Market Marketing.</li><li>Strong cross functional leadership and experience influencing across the organization.</li><li>Ability to lead a creative agency in the creation of focused messaging roadmap customized to different touchpoints to effectively convey the value proposition for each target.</li><li>Excellent verbal and written communication skills including presentations to executive audiences.</li><li>Has strong emotional intelligence and ability to engage and lead others to advance new ways of thinking. </li></ul>  Education and Preferred Experience <ul><li>Bachelor’s degree.</li><li>Experience in the diabetes industry not required but preferred.</li></ul>  Additional Information <ul><li>Travel is estimated at 20% but will flex depending on business needs. </li></ul>Preferred location is close to offices in Acton, MA or San Diego, CANOTE: This position is eligible for hybrid working arrangements (requires on-site work from our San Diego, CA or Acton, MA office; may work remotely other days). #LI-HybridAdditional Information:The US base salary range for this full-time position is $150,525.00 - $250,875.00 USD Annual. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the primary work location in the US. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.<div>Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com. We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.<div><div><div><div><div><div><div>(<a href="https://www.eeoc.gov/poster" target="_blank">Know Your Rights</a>)</div></div></div></div></div></div></div></div>Additional Information:&amp;#xa;&amp;#xa;Compensation &amp; Benefits:&amp;#xa;&amp;#xa;For U.S.-based positions only, the annual base salary range for this role is $150,525.00 - $225,787.50&amp;#xa;&amp;#xa;This position may also be eligible for incentive compensation.&amp;#xa;&amp;#xa;We offer a comprehensive benefits package, including:&amp;#xa;• Medical, dental, and vision insurance&amp;#xa;• 401(k) with company match&amp;#xa;• Paid time off (PTO)&amp;#xa;• And additional employee wellness programs&amp;#xa;&amp;#xa;Application Details:&amp;#xa;This job posting will remain open until the position is filled.&amp;#xa;To apply, please visit the Insulet Careers site and submit your application online.&amp;#xa;&amp;#xa;Actual pay depends on skills, experience, and education.<div>Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com. We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.<div><div><div><div><div><div><div>(<a href="https://www.eeoc.gov/poster" target="_blank">Know Your Rights</a>)</div></div></div></div></div></div></div></div>

Insulet

Senior Product Marketing Manager 2 Locations

Insulet

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