Senior Marketing Analyst | Performance Marketing | Dundee | PermanentWe’re Hutch, a mobile games developer &amp; publisher with studios in central London, Dundee and Canada. Our mission is to build the most diverse and engaged automotive gaming community on mobile. Our games have been played by over 300 million people, with new titles in development.We believe in putting our people first. Here you can make games without sacrificing quality time with family and friends. We strive to ensure our people are happy and healthy.  Our teams are small and empowered, they have the independence to take on creative and technical challenges together, to work collaboratively, to make great games and have fun along the way. We believe in: Looking after our people, small empowered teams, complete transparency, test, learn repeat, community at the core and the freedom to focus on what truly makes a difference to our players.We’re driven by our players! Come and join the mission!Senior Marketing AnalystHutch is looking for a Senior Marketing Analyst to join our team in Dundee. We’re seeking someone who is deeply data-driven and passionate about making an impact. You’ll be a strong collaborator and communicator, able to translate complex data and concepts into clear insights that drive decision-making.In this role, youll work closely with our Growth and Marketing teams to deliver actionable insights that optimise the performance of our user acquisition campaigns and marketing initiatives.Responsibilities<ul> <li>Work in a highly impactful role at a studio that values data, to analyse performance marketing data and enable data driven decisions</li> <li>Lead performance marketing analytics activities, building out processes, documentation and priorities</li> <li>Take responsibility for the curation and automation of LTV Modelling to measure and predict Return On Investment, ensuring all stakeholders are involved</li> <li>Conduct analysis and deep-dives to help answer key questions surrounding marketing performance</li> <li>Develop and maintain reporting of performance marketing, present in regular update meetings</li> <li>Inform UA, game analysts and marketing teams in best practices for analysing marketing campaigns in collaboration with BI Team, and create self-service dashboards and tools for performance marketing</li> <li>Investigate and manage new methodologies and services such as Media Mix Modelling, SKAN, predictive modelling, etc.</li> <li>Work with the Game Analytics team to analyse post-install dynamics of acquired users</li> </ul><ul> <li>Proven experience in an analytical role within marketing, ideally in a data-driven, performance-focused environment</li> <li>Strong numerical and analytical skills. You instinctively quantify problems and critically evaluate data presentations (e.g., spotting when numbers lack context)</li> <li>Solid understanding of marketing principles, digital advertising channels, and campaign optimisation</li> <li>Demonstrated ability to turn able to translate data into actionable insights and present them effectively </li> <li>Proficiency in Excel</li> </ul>Bonus Points<ul> <li>Familiarity with Media Mix Modelling techniques</li> <li>Strong SQL skills for data querying and manipulation</li> <li>Experience creating clear and compelling data visualisations using tools like Tableau, Power BI or Qlik Sense</li> <li>Background in statistics or predictive modelling</li> <li>An interest in games and understanding of what makes them engaging and fun</li> </ul>

Hutch

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