CRM Manager | London | Hybrid | 6 Month Contract

We’re Hutch, a mobile games developer & publisher with studios in central London, Dundee and Canada. Our mission is to build the most diverse and engaged automotive gaming community on mobile. Our games have been played by over 300 million people, with new titles in development.

We believe in putting our people first. Here you can make games without sacrificing quality time with family and friends. We strive to ensure our people are happy and healthy.

Our teams are small and empowered, they have the independence to take on creative and technical challenges together, to work collaboratively, to make great games and have fun along the way.

We believe in; Looking after our people, small empowered teams, complete transparency, test, learn repeat, community at the core and the freedom to focus on what truly makes a difference to our players.

We’re driven by our players! Come and Join the mission!

CRM Manager

Hutch is looking for an experienced CRM Manager to join the team on an initial 6 month contract. As CRM Manager, you will be responsible for defining, implementing and optimising our CRM initiatives to drive player engagement, retention and monetisation. You will have the exciting challenge of shaping our approach to CRM from scratch, selecting the right tools, building automated workflows, and working closely with our marketing, product and data teams to deliver best-in-class lifecycle marketing campaigns.

Responsibilities

Develop and execute a CRM strategy that drives player engagement, retention and lifetime value across Hutch’s portfolio of live games
Lead the selection and implementation of CRM tools & platforms suited for a mobile games environment
Build and manage player segmentation and personalised messaging strategies based on in-game behaviour and player lifecycle stage
Design and optimise automated onboarding, re-engagement and win-back campaigns across multiple channels (push, in-app, email, SMS)
Work closely with game teams, analysts and marketing teams to ensure CRM efforts align with overarching marketing strategies
Establish and monitor CRM KPIs and analytics, continuously refining strategies based on performance data

Proven experience leading CRM strategy, preferably within mobile games / app environments
Strong knowledge of CRM tooling, specifically Braze
Analytical mindset with experience in A/B testing and performance measurement
Self starter who can take ownership of the CRM area and drive results
Passion for gaming is a plus!