Huron Consulting Group
7 days ago
Industry Marketing Senior Manager, Healthcare, Corporate Marketing Remote Chicago - 550 Van Buren
$130k - $222kHuron Consulting Group
Huron is redefining what a global consulting organization can be. Advancing new ideas every day to build even stronger clients, individuals and communities. We’re helping our clients find new ways to drive growth, enhance business performance and sustain leadership in the markets they serve. And, we’re developing strategies and implementing solutions that enable the transformative change they need to own their future.
As a member of the Huron corporate team, you’ll help to evolve our business model to stay ahead of market forces, industry trends and client needs. Our accounting, finance, human resources, IT, legal, marketing and facilities management professionals work collaboratively to support Huron’s collective strategies and enable real transformation to produce sustainable business results.
Join our team and create your future.
Key Responsibilities
Market Intelligence & Research
- Design and manage primary and secondary research to quantify market size, share, and growth opportunities.
- Conduct competitive analyses, segment markets, and prioritize targets based on revenue potential and strategic fit.
- Interpret research insights to identify threats, opportunities, and emerging campaign themes.
Strategic Marketing & Planning
- Collaborate with business and enterprise leadership to translate organizational objectives into an annual, cohesive marketing plan.
- Develop buyer personas, SWOT analyses, positioning statements, and messaging frameworks that resonate with decision-makers.
- Establish key performance indicators (KPIs) to measure campaign effectiveness and ROI, adjusting tactics as needed.
Campaign Development & Execution
- Lead creation and execution of integrated marketing campaigns—including digital advertising, email marketing, content marketing, webinars, and events—to generate brand awareness and qualified leads.
- Collaborate in utilization of marketing automation (e.g., Pardot) and CRM platforms (e.g., Salesforce) to streamline lead management, scoring, and reporting.
- Partner with digital and creative teams to ensure consistent brand experience across web, social, and offline channels, optimizing for client engagement.
Thought Leadership & Stakeholder Engagement
- Cultivate strong relationships with industry leadership, enterprise marketing, sales, alliances, and external partners (e.g., healthcare associations, vendors).
- Represent Huron at industry conferences, webinars, and advisory boards, positioning the company as an authority in healthcare consulting.
- Collaborate with subject-matter experts to develop content and case studies that highlight Huron’s unique solutions and differentiators.
Budget & Performance Management
- Manage and optimize the healthcare marketing budget, allocating resources to high-impact campaigns and channels.
- Track and report on campaign metrics (e.g., lead volume, conversion rates, pipeline contribution) to senior leadership, recommending course corrections to maximize ROI.
Qualifications
Education
- Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
Experience
- 8+ years of progressive marketing experience, with at least 5 years in a leadership role within healthcare marketing.
- Proven record of developing and executing successful B2B marketing strategies that drive revenue growth and brand awareness.
Core Skills & Competencies
- Industry Knowledge: Deep understanding of healthcare ecosystems required.
- Strategic Leadership: Ability to set vision, align cross-functional teams, and lead through ambiguity, change, and complex challenges.
- Digital & Data-Driven Marketing: Expertise with marketing automation, CRM systems, analytics tools (e.g., Google Analytics) to inform decisions, optimize performance, and demonstrate measurable results.
- Thought Partnership & Collaboration: Strong interpersonal skills to influence senior stakeholders, partner with sales and growth teams, and build consensus across matrixed environments.
- Communication & Storytelling: Exceptional written and verbal communication skills; ability to craft compelling narratives, presentations, and executive-level briefings.
- Project & Budget Management: Bias to action and demonstrated experience managing complex projects, multi-channel campaigns, and sizable budgets—balancing long-term vision with short-term tactical execution.
- Innovation & Change Management: Track record of applying AI to increase marketing effectiveness, championing change, and fostering a culture of continuous improvement.
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The estimated base salary range for this job is $130,000-$185,000. The range represents a good faith estimate of the range that Huron reasonably expects to pay for this job at the time of the job posting. The actual salary paid to an individual will vary based on multiple factors, including but not limited to specific skills or certifications, years of experience, market changes, and required travel. This job is also eligible to participate in Huron’s annual incentive compensation program, which reflects Huron’s pay for performance philosophy. Inclusive of annual incentive compensation opportunity, the total estimated compensation range for this job is $156,000-$222,000. The job is also eligible to participate in Huron’s benefit plans which include medical, dental and vision coverage and other wellness programs. The salary range information provided is in accordance with applicable state and local laws regarding salary transparency that are currently in effect and may be implemented in the future