POS-7570 <hr /> Were looking for a senior marketer to lead our database automation programs and transform how we nurture and convert our existing database of contacts into sales-ready opportunities. This role is critical for HubSpots growth engine. Youll own automation programs that reach nearly 1 million contacts per month—primarily small and medium-sized businesses that turn to HubSpot for resources and best practices. In an era of AI disruption, better nurturing and converting this existing database represents a massive untapped opportunity, with many of these touchpoints serving as a contacts first meaningful interaction with HubSpot. What makes this role truly rewarding is the impact youll have: youll be the driving force helping small and medium-sized businesses grow and succeed. Your job will be to dive deeply into their unique challenges and aspirations, delivering timely, valuable assets that dont just advance their journey with HubSpot—but genuinely help their businesses thrive. The role involves reimagining whats possible with database automation through rigorous experimentation, creative program development, and data-driven optimization of our existing nurturing foundation. AI will be central to your success—from personalizing messaging at scale to enriching contact data and testing which content drives engagement. In this role, you would own the strategy, execution, and reporting for programs that include: <ul> <li>Building and optimizing nurturing programs via automated workflows for our entire lead and free user database, and transforming them into active, engaged prospects</li> <li>Developing sophisticated segmentation strategies to deliver highly relevant, personalized experiences across our existing database</li> <li>Leveraging AI for data enrichment, content recommendations, and message personalization to maximize engagement and conversion rates</li> <li>Partnering with content teams to develop comprehensive nurturing strategies that support new product launches and offerings</li> <li>Continuously experimenting with new formats, timing, content approaches, and automation triggers to maximize engagement and conversion rates</li> </ul> We are looking for someone who: <ul> <li>Thrives in a fast-paced, experimental, test-and-learn environment and isnt afraid to challenge existing assumptions</li> <li>Is highly data-driven with the ability to identify trends, uncover insights, and translate findings into actionable program improvements</li> <li>Brings fresh, creative thinking to reimagine what database nurturing can accomplish</li> <li>Has deep empathy for the contact experience and understands how to guide prospects through their journey thoughtfully</li> <li>Excels at managing complexity – coordinating multiple programs, audiences, and experiments simultaneously</li> <li>Is energized by the opportunity to make a significant impact on HubSpots demand generation engine</li> </ul> You should have the following skills or experiences: <ul> <li>Strong experience in email marketing and marketing automation with proven results that go beyond traditional email engagement</li> <li>Comfort with ambiguity and the ability to build programs from the ground up</li> <li>Experience leveraging AI for personalization or data enrichment </li> <li>Experimental mindset with experience designing, running, and analyzing growth-focused experiments</li> <li>Comfort with ambiguity and the ability to build programs from the ground up</li> <li>Data analysis skills and the ability to derive actionable insights from complex datasets</li> <li>Understanding of B2B SaaS customer journeys and sales processes</li> <li>Strong project management and collaboration skills</li> </ul> Nice to have: <ul> <li>Experience working with large-scale database marketing programs</li> <li>Experience with HubSpot or similar marketing automation platforms</li> <li>Familiarity with AI-powered marketing tools</li> </ul><div><div><div><hr /> Pay &amp; Benefits The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons. <a href="https://drive.google.com/file/d/1C1TGMkG5mos30bkgmNIap_sSzr-lCOWF/view?usp=sharing">This resource</a> will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s <a href="https://www.hubspot.com/careers-blog/compensation-philosophy">compensation philosophy</a>. Benefits are also an important piece of your total compensation package. Explore the <a href="https://www.hubspot.com/careers/benefits">benefits and perks</a> HubSpot offers to help employees grow better. At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.</div><div>Annual Cash Compensation Range:</div><div>$92,000—$138,000 USD</div></div></div><div><hr /> We know the <a href="https://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/" target="_blank">confidence gap</a> and<a href="https://blog.hubspot.com/marketing/impostor-syndrome-tips" target="_blank"> impostor syndrome</a> can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. If you need accommodations or assistance due to a disability, please reach out to us <a href="https://form.asana.com/?k=Xr9-j19kRaY5T5NjIeyx4Q&amp;d=8587152060687" target="_blank">using this form</a>. <hr /> At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections. If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements <hr /> Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Germany Applicants: (m/f/d) - link to HubSpots Career Diversity page <a href="https://www.hubspot.com/careers/diversity" target="_blank">here</a>. India Applicants: link to HubSpot Indias equal opportunity policy <a href="https://drive.google.com/file/d/1fTZ0ht2chl1WRI7Tgrbzh9ytZUhL2jG9/view?__hstc=20629287.8bedd818fefb24c6303ec98fcf9dcfff.1724281309795.1724281309795.1724281309795.1&amp;__hssc=20629287.1.1724281309796&amp;__hsfp=1818362978" target="_blank">here</a>. <hr /> About HubSpot HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.  At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt &amp; Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow. We’re building a company<a href="https://www.hubspot.com/careers/hybrid-work"> where people can do their best work</a>. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too. Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world. Explore more: <ul> <li><a href="https://www.hubspot.com/careers">HubSpot Careers</a></li> <li><a href="https://www.instagram.com/lifeathubspot">Life at HubSpot on Instagram</a></li> </ul> <hr /> By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpots <a href="https://legal.hubspot.com/recruiting-privacy-notice">Recruiting Privacy Notice</a> for details on data processing and your rights.</div>