Position Overview: HealthSnap is seeking a dynamic, forward-thinking, and strategic growth Marketing Manager who can truly elevate our brand presence and drive revenue. We are looking for someone who will take creative risks and embrace challenges and will play a key role with Sales and Marketing growth. This role requires a generalist marketer who is willing to roll up their sleeves and willing/able to embrace startup change and support the Head of Growth Marketing while we build a marketing department that focuses on growth strategies. Key Responsibilities / What you’ll be doing:<ul><li>Support the Head of Growth Marketing by developing B2B multi-channel strategies covering the entire sales funnel, including generating brand awareness, developing lead generation / nurture campaigns, creating sales collateral and supporting sales initiatives.</li><li>Support the Sales Team as they bring the product to market, develop talking points and sales enablement tools, create case studies and proof points.This includes partnering with existing clients to get testimonials, develop white papers and other supportive materials.</li><li>Help shape the product narrative for HealthSnap by developing and evolving our positioning and messaging strategy for products, features and capabilities. </li><li>Develop and implement a blog strategy that aligns with the company’s marketing and business goals while supporting website design and development projects by gathering content, conducting basic SEO research, and drafting site content for platforms including, Hubspot, WordPress, Surfer, etc.</li><li>Support the Head of Growth Marketing by creating and managing the marketing calendar along with supporting the department with content creation.</li><li>Produce high-quality, engaging sales content such as blog posts, white papers, case studies, videos, and infographics. Package into easy-to-use sales collateral and ensure that GTM teams benefit from robust version control.</li><li>Support the Head of Growth Marketing by developing a PR strategy and responsible for creating compelling communication materials.</li><li>Mange media and industry analyst relationships to drive dynamic earned content</li><li>Develop and execute social media strategies across platforms to increase engagement - including curating engaging content, schedule posts, and monitor/report analytics.</li><li>Support the Head of Growth Marketing by owning all logistics and event planning along with execution of company events.</li></ul>Qualifications:<ul><li>Minimum of 5 years in a B2B marketing generalist role with experience in events, PR, sales enablement tools, product messaging and positioning and working in CRM tools. </li><li>Experience with HubSpot, Salesforce, Wordpress, Google Analytics required.</li><li>Experience in the healthcare industry is a plus.</li></ul>Benefits:<ul><li>Competitive salary and benefits package</li><li>Opportunity for professional growth and development</li><li>Collaborative and inclusive work environment</li><li>Meaningful work that makes a positive impact on healthcare accessibility and outcomes</li></ul> We embrace diversity and are an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. No matter your background, your orientation, or your identity expression, if you are passionate about improving the future of healthcare through lifestyle change, we want to hear from you!

HealthSnap

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