About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 100 years and we believe the best is yet to come.

Hasbro EMEA, APAC Marketing team is looking for an experienced and enthusiastic Marketing Assistant to join our Shared Service team.

A Day in the Life

Support EMEA and APAC Brand Managers for the Delivery of Key Activations and Administrative Processes.

Understand Global brand and product plans, and manage EMEA, APAC line.
Ensure Marketing and Product data is correct and maintained in internal planning systems (P2M, HDM, SAP, etc.)
Update and manage Item Master file regularly according to local line plan.
Assist creating product profile sell sheets, previews decks, etc. as selling tools using regional templates.
Assist in social media asset and campaign execution under direction of Brand teams.
Participate in organization, translation/proofreading, and execution of Brand assets as requested:
- Download and consolidate global assets from central systems
- Work with Regional team for creating local marketing communication tools
- Proofread local language copy from Global translation service (for relevant local languages) and support translations/adaptations of marketing assets based on Global templates
Collect, organize, and deliver eCopy, images, and video assets to eCommerce customers via dedicated forms, ensuring accuracy and timely submission across multiple geographies.
- Adapt submissions to meet varying customer requirements and formats, maintaining a high level of attention to detail.
- Collaborate with cross-functional teams to resolve missing information and meet tight deadlines.

Marketing Budget Bookkeeping

Manage invoice and create PO for payments to agencies.
Support A&P budget tracking, consolidation, and analysis.
Some coordination between vendors and admin where language is available.

Sample Request and Management

Request all new Spring & Fall launching item lists submitted by local markets.
Assist in PR product seeding packages/shipments based on local market requests.

Customer Service/Consumer Cares Support Assist

Support non-English Consumer Care services as language skills allow.
Support in returns or consumer correspondence under the direction of the brand team.

Others

Ad hoc regional/local marketing project requests.

Key Relationships

Internal:

Marketing Managers
Brand Managers
Finance Manager
Finance Shared Service Team

External:

Vendors
Consumers

Education and Experience Requirements

Experience in a sales & marketing environment preferred, preferably in a multi-national company.
High school or equivalent degree; associate or bachelors degree in related field such a business, marketing, communications, etc. preferred.
Good PC skills, competency in Microsoft Powerpoint and Excel Spreadsheets preferred.
Comfortable operating in a quick paced, changing environment, and able to adapt to new requests.
Strong organizational skills, able to manage workload and prioritize multiple tasks in a remote working environment with minimal guidance from supervisor.
Must be fluent in written/spoken English.
Good communication skills – both written and spoken – and open-minded, team player.
Seeks opportunities to acquire new knowledge and skill and continually improve deliverables, processes and ways of working.

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