Your wellbeing matters. Join a company that cares. GET TO KNOW US Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.  *Big news: Gympass is now Wellhub!  We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it <a href="https://gympass.com/en-us/blog/gympass-news/gympass-rebrands-to-wellhub/" target="_blank">here.</a>  THE OPPORTUNITY We are hiring a User Lifecycle Specialist to join our User Growth Marketing (Revenue Marketing) team in NYC!  Our User Marketing Team is a dynamic Revenue Marketing focused on driving growth (sky-rocketing enrollment rate) through exceptional lifecycle experiences. With a customer-centric focus, we optimize every marketing touchpoint to deliver personalized messaging and tailored offers. Regionally, we take charge of Marketing-sourced Subscriber Revenue (SR) by analyzing data, bringing local relevance and cultural insights to campaigns, and fostering collaborative partnerships with local teams. Globally, we enable regional work and ensure consistency, identifying technical and operational opportunities, and leading global standardization. <h1>YOUR IMPACT</h1> <ul> <li>Retention &amp; Upsell Strategies: Develop and execute targeted campaigns to boost subscriber retention and family member conversions. Use data-driven insights to optimize the subscriber journey and maximize lifetime value.</li> <li>Community &amp; Engagement Growth: Lead the Ambassador Program, activating subscribers as advocates through referrals and engagement campaigns. Drive go-to-market strategies for new partner launches, ensuring subscribers stay informed and engaged.</li> <li>Data-Driven Optimization: Leverage analytics, A/B testing, and campaign iteration to refine lifecycle marketing efforts, enhance engagement tactics, and improve performance.</li> <li>Cross-Functional Collaboration: Work with local and global teams (CS, WE, VM, CX) to align on initiatives, share insights, and foster a collaborative, fast-paced environment.</li> <li>Market Trends &amp; Innovation: Identify local trends, benchmark competitors, and lead innovative campaigns aligned with global and regional strategies.</li> <li>Project Management &amp; Execution: Oversee end-to-end execution of local initiatives, ensuring seamless CRM campaign management in Braze while maintaining best practices and documentation.</li> <li>Creative Development: Manage the creation of marketing assets (CTA, visuals, copy) using Canva, Figma, and Structured Web, ensuring brand consistency.</li> <li>Innovation &amp; Problem-Solving: Proactively tackle challenges, experiment with new approaches, and scale successful strategies globally.</li> <li>Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.</li> </ul> <h1>WHO YOU ARE</h1> <ul> <li>Digital Marketing &amp; Growth Strategy – Develops and executes marketing programs tailored to audience, messaging, and channel effectiveness. Stays updated on industry trends and best practices.</li> <li>Campaign Execution &amp; Operational Excellence – Manages end-to-end campaign execution, balancing multiple projects while ensuring high-quality implementation and adherence to best practices.</li> <li>Data-Driven Decision Making – Uses analytics to optimize strategies, measure marketing performance, and prioritize initiatives based on data insights.</li> <li>Project &amp; Stakeholder Management – Organizes and executes projects independently, collaborating with cross-functional teams to drive alignment and efficiency.</li> <li>Experimentation &amp; Innovation – Comfortable testing and iterating new marketing strategies, documenting insights, and identifying scalable opportunities.</li> <li>Effective Communication – Clearly conveys marketing insights, explains data in simple terms, and actively engages in discussions across teams and stakeholders.</li> <li>Time &amp; Priority Management – Demonstrates strong organizational skills, prioritizing tasks effectively while adjusting to urgent needs and high-impact initiatives.</li> <li>Problem Solving &amp; Collaboration – Identifies challenges, proposes solutions, and works cross-functionally to drive continuous improvement and innovation.</li> </ul> We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they dont match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in email marketing and end-to-end campaign management are mandatory requirements. <h2>WHAT WE OFFER YOU </h2> We want Wellhubbers to live healthier and happier lives, both in and out of work. That’s why we have a comprehensive Total Rewards approach that encompasses benefits, compensation, and personal growth opportunities within a high-performance, inclusive, and supportive environment. In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is $77,000 - $90,000. The base salary range for other locations may vary. Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications and/or other job-related factors. In addition to base salary, this role may also be eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program.  Were a wellness company that is committed to the health and wellbeing of our employees. Our benefits include: WELLNESS: health, dental, vision, and life insurance  FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. This is a Hybrid position based out of our NYC office. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home. FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs. WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted. PAID TIME OFF: It’s important to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!) PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave. CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.  CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our <a href="https://wellhub.com/careers/">careers page!</a>  And to get a glimpse of Life at Wellhub… Follow us on <a href="https://www.instagram.com/lifeatwellhub/">Instagram</a> @lifeatwellhub and <a href="https://www.linkedin.com/company/wellhub/mycompany/">LinkedIn</a>! <h1>Diversity, Equity, and Belonging at Wellhub</h1> We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. Questions on how we treat your personal data? See our <a href="https://lifeat.gympass.com/?p=105">Job Applicant Privacy Notice.</a> #LI-REMOTE <div><div><div>See below for the annual base salary range for this role, which applies to New York, California, Colorado, Massachusetts and Washington. The base salary range for other locations may vary. Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications and/or other job-related factors. In addition to base salary, this role may also be eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program.</div><div>Annual Base Salary Range</div><div>$77,000—$90,000 USD</div></div></div>