At GLG, we are the experts in expertise, and our platform fuels the strategies of the world’s most recognized and influential companies. 25 years ago, GLG pioneered the expert economy, and now we are on a path to reinventing the industry we invented. In this exciting moment, GLG needs brand and marketing leaders who are inspired by a highly innovative, highly competitive environment and motivated to help GLG win for the next 25 years. The Global Head of Brand will be responsible for the ongoing strength of the GLG brand and its value to the business, securing its position as the platform for human intelligence. This leader will develop and implement cohesive brand strategy, identity, and experiences that differentiate GLG and build preference with clients, prospects, experts, employees and other key audiences. The role requires a visionary leader with deep expertise in brand management, strategic storytelling, and cross-cultural marketing, capable of driving growth and brand equity in a dynamic, data-driven environment. They will partner with leaders inside the marketing organization and across the business to strengthen the brand today and future-proof it for tomorrow. Key Responsibilities · Develop and implement brand positioning that drives preference with key audiences (clients/experts/talent), ensures relevance in all markets, leveraging competitive insights to differentiate in a fast-innovating field · Create comprehensive messaging strategy and lead strategic storytelling, in close collaboration with Marketing and Communications leads, to ensure ongoing brand building while supporting GTM strategy · Lead brand creative team (copy, design, A/V) in developing high-impact content and experiences across live and digital channels that amplify the brand through differentiated signatures · Leverage ongoing product innovation to demonstrate GLG category-leadership and drive platform adoption with key audiences · Develop strategy and plan with the Network team to partner with select experts to build the GLG brand within priority markets · Partner with HR on employee branding initiatives including employee value proposition and values rollout, talent recruitment campaigns, and key culture programs · Establish and track KPIs to measure brand effectiveness across global geographies and business segments, continually evaluating and optimizing strategies based on data and customer insights · Build, mentor, and inspire a high-performing brand team, fostering a culture of creativity, collaboration, and innovation Required Experience · Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field · 10+ years of progressive experience in brand management, with at least 5 years in a senior leadership role overseeing global or multi-market brand strategy · Proven track record of developing and executing successful brand strategies on a global scale · Creative thinker with a passion for storytelling and building differentiated brand experiences · Deep understanding of brand management, go-to-market strategies, and integrated marketing communications · Exceptional leadership, interpersonal, and team-building skills, with experience managing and mentoring diverse, cross-functional teams · Strong analytical and research skills; ability to translate insights into actionable brand strategies · Excellent written and verbal communication skills; adept at influencing and presenting to senior stakeholders and external partners · Experience managing multiple campaigns and initiatives across markets simultaneously, ensuring flawless execution, including managing agency relationship · Ability to thrive in a fast-paced, matrixed, and global environment · Experience in two-sided marketplace businesses and/or the research, data, or business information industry is preferred  <div><div><div>What We Offer:  Benefits: All U.S. GLGers also have access to benefits such as: <ul> <li>Comprehensive medical, dental and vision coverage effective on your first day of employment</li> <li>Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays</li> <li>401(k) and Roth 401(k) plans with an employer match (subject to annual limits &amp; vesting)</li> <li>Tuition reimbursement program for eligible courses including language skills courses</li> <li>Paid parental leave, adoption and surrogacy reimbursement</li> <li>Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy &amp; counselling assistance through Pathways</li> <li>Other work perks and benefits available based on final job location</li> </ul> Compensation: GLG is committed to fair and equitable compensation practices. Actual compensation is based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. Certain roles may also be eligible for incentive compensation.</div><div>The anticipated hiring base salary range for this role is:</div><div>$191,800—$250,000 USD</div></div></div><div>About GLG / Gerson Lehrman Group GLG is the world’s insight network. Our clients rely on GLG’s global team to connect with powerful insight across fields from our network of approximately 1 million experts (and the hundreds of new experts we recruit every day). We serve thousands of the world’s best businesses, from Fortune 500 corporations to leading technology companies to professional services firms and financial institutions. We connect our clients to the world’s largest and most varied source of first-hand expertise, including executives, scientists, academics, former public-sector leaders, and the foremost subject matter specialists. GLG’s industry-leading compliance framework allows clients to learn in a structured, auditable, and transparent way, consistent with their own internal compliance obligations and the highest professional ethical standards. Our compliance standards are a major competitive differentiator and key component of the company’s culture. To learn more, visit <a href="https://www.glginsights.com" target="_blank">www.GLGinsights.com</a>. Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.</div>