Analyst, Customer Marketing

About the Company

Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency. 

At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.

The Department: Marketing

We believe that the world should know and love Gemini. In Marketing, we spend our days analyzing the market, crafting the Gemini story, and telling it to the people who need to hear it. This team sits between our product and the market, and is a key growth driver for every aspect of the organization. We have a holistic philosophy that combines research, data, brand marketing, acquisition and retention tactics, PR, and all aspects of customer-facing interaction.

The Role: Analyst, Customer Marketing

We’re hiring an analyst to support the day-to-day execution of our customer marketing efforts. You’ll play a pivotal role in understanding our users, optimizing customer engagement strategies, and contributing to revenue growth through data-driven marketing. 

In this role you’ll help uncover trends in customer behavior, and contribute to marketing campaigns that increase engagement and satisfaction. You’ll be part of a collaborative team and work closely with people across marketing, product, and data.

This role is required to be in person twice a week at our New York City, NY office.

Responsibilities:

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.
• Execute customer marketing campaigns, including email, push, in-app, and card carousels.
• Collaborate with Product, Communications, Design, and the broader marketing team to support launch of new products and features.

Qualifications:

• 1–2 years of experience in marketing, lifecycle marketing, or CRM; preferably in fintech, crypto, or tech sectors.
• Strong attention to detail and high-quality execution.
• Excellent organizational skills and ability to manage multiple tasks in a fast-paced environment.
• Clear communicator and collaborative team player.
• Exposure to go-to-market workflows or product launches.
• A basic understanding of crypto and Web3 including current trends, price movements, etc.
• Passion for learning, improving processes, and growing within a digital marketing or web-focused career path.
• A desire to win.

• Competitive starting salary
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off

Salary Range: The base salary range for this role is between $67,500 - $90,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

In the United States, we have a flexible hybrid work policy for employees who live within 30 miles of our office headquartered in New York City and our offices in Seattle and Miami. Employees within the New York, Seattle, and Miami metropolitan areas are expected to work from the designated office twice a week, unless there is a job-specific requirement to be in the office every workday. Employees outside of these areas are considered part of our remote-first workforce. We believe our hybrid approach for those near our NYC, Seattle, and Miami offices increases productivity through more in-person collaboration where possible.

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.

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