About Us The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT. Our Commitment to Diversity, Equity and Inclusion We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups. The Role FT Professional is undergoing transformative changes, and the Product Marketing team is at the forefront of these initiatives. We are introducing a refreshed value proposition to the market and exploring FT’s strategic response to AI and content distribution. The Senior Product Marketing Manager will play a critical role in leading high-impact positioning projects and ensuring product marketing initiatives align with wider business goals. Key Responsibilities <ul> <li> Develop long-term product marketing strategies that align with FT Professional’s growth objectives. </li> <li> Drive the go-to-market (GTM) strategy, guiding product positioning and messaging for external and internal stakeholders. </li> <li> Champion FT Professional’s value proposition as a market leader in financial B2B news through differentiated strategies. </li> <li> Lead major product launches with cross-functional coordination for successful execution. </li> <li> Translate customer feedback, competitive insights, and market trends into strategic actions. </li> <li> Mentor and develop junior marketing team members, fostering collaboration and continuous learning. </li> </ul> Required Skills and Experience <ul> <li> Demonstrated critical thinking and long-term planning abilities. </li> <li> Proactive mindset in tackling market opportunities and business challenges. </li> <li> Strong leadership qualities with the ability to influence across teams. </li> <li> Excellent verbal and written communication, including stakeholder engagement. </li> <li> Demonstrated success in executing cross-functional marketing strategies. </li> </ul> Desirable <ul> <li> Experience in B2B product marketing in media, tech, or SaaS sectors. </li> <li> Familiarity with marketing tools and platforms. </li> <li> Expertise in product messaging, positioning, and enablement collateral creation. </li> </ul> What’s in it for You? Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available <a href="https://aboutus.ft.com/careers/benefits" target="_new">here</a>. We’ve embraced a hybrid working model that promotes flexibility, including remote work options. We will support specific flexibility requests for all roles where feasible. Accessibility We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email <a>talent@ft.com</a> and a member of our team will be happy to help. Further Information At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all. Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact <a>talent@ft.com</a>.