<h2></h2><h2>Job Description:</h2>Interested in helping a team of strategic marketers drive business outcomes with paid media?  We are looking for a Senior Manager to lead planning across paid channels (social, digital ads &amp; local events), oversee the management of in-market activations, and partner with measurement teams to analyze impact.  This role will support the Cash Solutions Marketing Team, specifically 529 &amp; Health Savings Accounts.    The Expertise We’re Looking For <ul><li>5+ years of marketing experience with a focus on paid media. </li></ul><ul><li>Ability to interpret a marketing brief into a paid channel strategy, advising external media &amp; event agencies on key deliverables. </li></ul><ul><li>You maintain a current POV on evolving media landscape, emerging technologies, consumer trends and channel/platform best practices. </li></ul><ul><li>Experience with programmatic buying, data personalization, social platforms &amp; local event activation.   </li></ul><ul><li>You have fluency in measurement solutions, including multi-touch attribution.   </li></ul><ul><li>Knowledge of Financial Service Industry and our Products and Services a plus    </li></ul>The Value You Deliver <ul><li>Lead all aspects of paid channel recommendations, including approving buys, guiding media optimizations &amp; supporting local event coordination.    </li></ul><ul><li>Represent paid media channel efforts within your business marketing team. </li></ul><ul><li>Collaborate with Communications Strategy to ensure creative and message are fit for the channels in which it is delivered &amp; meets the objective of the brief and offers a frictionless path for the customer. </li></ul><ul><li>Ability to analyze media and creative performance, develop a narrative around, and draw actional insights to further optimize and test </li></ul><ul><li>Manage Fidelity’s external media &amp; events agency across integrated planning, activation and analytics teams </li></ul><ul><li>Package summarization of media plan and performance highlights for executive presentations </li></ul><ul><li>Stewardship of brand guidelines and brand safety    </li></ul>How Your Work Impacts the Organization  The Marketing Domain is the internal marketing organization of Fidelity Investments and is led by the firm’s Head of Marketing &amp; Social Platforms. Channel Marketing, Paid Media operates within the Marketing Domain and this team serves as an enterprise capability supporting all divisions of Fidelity, including but not limited to Fidelity Wealth (Retail), Fidelity Brokerage (Retail), Workplace Investing, Fidelity Institutional, Asset Management, Fidelity Healthcare Group.   The base salary range for this position is $85,000-171,000 USD per year.  Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.   We offer a wide range of <a target="_blank" href="https://jobs.fidelity.com/benefits/">benefits</a> to meet your evolving needs and help you live your best life at work and at home.  These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career.  Note, the application window closes when the position is filled or unposted.Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.<h2></h2><h2>Certifications:</h2><h2></h2><h2>Category:</h2><h2></h2>Marketing