Overview

As a Senior Insight Analyst on the Strategy, Research & Insights team at Fanatics Betting & Gaming (FBG), you’ll play a critical role in designing and delivering research that informs high-impact business decisions across our portfolio - including our casino product and enterprise-wide brand tracking across sportsbook, casino, and the broader Fanatics ecosystem.

This is a fast-paced, hands-on role for someone who thrives on turning complex questions into clear, actionable insight. You’ll take ownership of research from end to end - designing and executing both qualitative and quantitative research, synthesizing behavioral and attitudinal data, and converting findings into strategic recommendations that influence product, brand, marketing, and commercial decisions.

Whether you’re exploring new player growth opportunities, refining brand positioning, or shaping lifecycle strategy through segmentation, your work will directly impact how Fanatics understands and serves its customers. We’re looking for someone who combines methodological rigor, commercial thinking, and the ability to make research resonate with the business.

Key Responsibilities

Lead end-to-end research initiatives (qualitative and quantitative) supporting the sportsbook & casino business across product, brand, marketing, and commercial functions.
Translate research into strategy by delivering clear, compelling insights that inform go-to-market (GTM), product, and player growth planning.
Own and evolve brand health tracking and other foundational programs
Leverage behavioral, attitudinal, and demographic data to:
- Identify new player segments and growth opportunities.

Monitor market and competitor trends to inform product and channel innovation.
Work cross-functionally with analytics, marketing, and product partners to synthesize multiple data sources into holistic insight stories.
Build and maintain strong stakeholder relationships; ensure insights are implemented and drive measurable business action.
Guide project scoping, prioritization, and supplier engagement as needed.
Act as a champion for customer-centric decision making across sportsbook & casino verticals.

Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team building activities

Qualifications

3+ years experience in research, customer strategy, product marketing, or player engagement roles, ideally in iGaming, digital entertainment, or consumer tech.
Proven ability to design and deliver impactful research using a range of qualitative and quantitative methods.
Strong storytelling and communication skills - able to make complex insights simple, relevant, and actionable for business audiences.
Deep understanding of customer segmentation, user journeys, and player lifecycle strategies.
Strong commercial acumen and the ability to align research outcomes with business goals.
Experience working cross-functionally in a fast-paced, data-rich environment.
Comfort with analytics and behavioral data; SQL or data visualization skills are a plus but not required.
Have an appetite for learning about the gambling industry and/or existing knowledge of the gambling industry

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $110,000 to $130,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.