As a Software Engineer III (Data Analytics - Customer Intelligence team) at Fanatics Betting &amp; Gaming (FBG), you will play a leadership role in advancing backend systems and services that power machine learning applications, personalization, customer intelligence, and CRM-driven experiences. You’ll help build and scale APIs, customer knowledge systems, and campaign platforms that support promotions, bonus programs, and XP campaigns. Collaborating closely with ML engineers, CRM teams, and cross-functional partners, you’ll directly impact customer engagement, retention, and operational excellence. Responsibilities <ul> <li>Backend Systems &amp; API Development <ul> <li>Design and develop scalable backend services and API endpoints that enable customer personalization, campaign activation, and CRM workflows.</li> <li>Ensure APIs are secure, reliable, and performant, serving both internal teams and customer-facing platforms.</li> <li>Contribute to service-oriented architecture and microservices design patterns.  </li> </ul></li> <li>Customer Intelligence &amp; Campaign Platforms <ul> <li>Build systems that support Customer Knowledge Base (CKB), CRM integration, and XP campaign execution.</li> <li>Develop services that enable personalization, targeted promotions, and bonus campaign delivery at scale.</li> <li>Partner with marketing, product, and CRM teams to build data-driven customer engagement capabilities.  </li> </ul></li> <li>ML &amp; Data Engineering Enablement <ul> <li>Collaborate with ML teams to facilitate data access for model training, feature services, and real-time inference.</li> <li>Support systems that enable predictive analytics, recommendation engines, and segmentation.</li> <li>Maintain strong data standards across APIs and services to ensure consistency and integrity.  </li> </ul></li> <li>System Architecture &amp; Operations <ul> <li>Lead architecture discussions and code reviews to maintain high standards of scalability, maintainability, and reliability.</li> <li>Develop monitoring, observability, and alerting for APIs and backend services.</li> <li>Support infrastructure for both batch and streaming systems (Kafka, Kinesis, or equivalent).  </li> </ul></li> </ul> Required Qualifications <ul> <li>7+ of professional experience in backend engineering (Java, Spring, SQL) and/or data-driven system development.</li> <li>Proven expertise with AWS cloud technologies (Redshift, MongoDB, S3, Lambda, Glue, etc.)</li> <li>Advanced proficiency in REST APIs, microservices, and distributed systems.</li> <li>Strong understanding of SQL, Python, and API design.</li> <li>Familiarity with CI/CD pipeline management, observability (logs, metrics, traces), and cloud-native operations.</li> <li>Excellent analytical and problem-solving abilities with experience driving clear technical direction.  </li> </ul> Preferred Qualifications <ul> <li>Experience integrating and building systems around CRM platforms (e.g., Salesforce).</li> <li>Background in customer intelligence, personalization, recommendation engines, and campaign management.</li> <li>Experience with Airflow or similar technology</li> <li>Familiarity with promo, bonus, and XP campaign systems within gaming, betting, or consumer-facing industries.</li> <li>Experience with real-time streaming systems (Kafka, Kinesis, or Pulsar).</li> <li>Strong understanding of data privacy, compliance, and governance in regulated environments.</li> <li>Frontend experience (React, Angular, or Vue) a plus for building internal-facing campaign dashboards.</li> </ul>   Ready to build the future of sports betting? If you possess some of these skills but not all of them, we still encourage you to apply!   The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award. *Salary range is listed in USD; actual salary will vary based on location. *Salary Range: $142,000 - $215,000 per year (actual salary will be determined in part by a successful candidate’s geographic location). In addition to base salary, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like GymPass, Pet Insurance, Family Care Benefits, and more. We’ll also give you $700 to set up your home office!  Please note that visa sponsorship is not available for this position.<div> Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting &amp; Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.  </div>Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.