The ideal candidate is a natural problem solver with a high attention to detail, willingness to learn, and a proven track record of being able to story tell using data.

Responsibilities

Partner in the creation and reporting of promotional campaigns that will benefit the Sportsbook product, maximizing the customer experience through perceived generosity
Maintain and update daily, weekly, and monthly tracking of promotional spend versus budgets
Design and implement A/B testing initiatives to ensure campaign performance is measurable
Report & story tell on performance of campaigns with recommendations for future improvements around increasing customer engagement, retention, and lifetime value
Assist the VIP team in tracking of campaign effectiveness and budget efficiencies
Analyze and recommend improvements to existing promotional campaigns
Understand customer drivers and behaviors in order to create campaigns that achieve company targets
Actively monitor the competitor landscape
Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Casino, Engineering, Product, and Data analytics
Flexible work schedule will be required, including some evenings, weekends, and occasional holidays

Required Qualifications

Bachelor’s degree in marketing, business administration, data analytics or a related field
3+ years of experience in loyalty program management, customer retention or related areas, preferably in the sports, sports betting or technology industry
Strong analytical skills with expertise in tools like Excel, SQL, Tableau or similar platforms for data analysis and visualization
A huge passion for Sports, and an inherent understanding of what Sports fans desire
Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for various stakeholders
Empathetic team player, accomplished at working effectively cross-functionally
Curious and fast learner willing to dive in to sports betting and become proficient in consumer/industry insights and functionality
Passion to work in an entrepreneurial, hyper growth environment where decisions are made quickly
Ability to prioritize multiple projects and reliably meet deadlines

The base salary range for this role is $66,000 per year - $126,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program. No visa sponsorship available.

In addition to the base, bonus, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits and more.

For information about our benefits, please visit https://benefitsatfanatics.com/

As a Sr. Associate, Loyalty Strategy at Fanatics Betting & Gaming, you will be responsible for supporting the creation of customer facing loyalty campaigns and measurement of those campaigns. You will collaborate with cross-functional teams such as Commercial, Marketing, CRM, VIP, & Analytics to properly outline upcoming campaign goals & recap previous campaign performance. The ideal candidate is a natural problem solver with a high attention to detail, willingness to learn, and a proven track record of being able to story tell using data.