Fanatics Betting & Gaming (FBG) is looking for a Principal Salesforce Architect to drive the strategic development and optimization of our Salesforce platform. This role blends deep technical expertise with strategic vision, ensuring our CRM ecosystem supports business growth, enhances user experience, and seamlessly integrates across Fanatics’ operating companies. The ideal candidate will lead the development of a scalable Salesforce infrastructure to support the FBG VIP organization, launch a new loyalty program, and later unify Salesforce operations across Fanatics.

Responsibilities:

Define and drive the strategic vision for Salesforce within FBG and the broader Fanatics organization, focusing on scalability, automation, and best-in-class user experience.
Develop Salesforce capabilities to support the VIP program, loyalty initiatives, and cross-platform integrations across Fanatics operating companies.
Partner with analytics, marketing, customer development, and operations teams to implement data-driven enhancements, improve automation, and optimize business processes.
Ensure data integrity, security, and compliance within Salesforce while enabling advanced analytics and reporting capabilities.
Stay at the forefront of Salesforce products and third-party integrations, evaluating and implementing new technologies to drive continuous improvement, maximize ROI, and ensure seamless connectivity with external systems.

Qualifications:

8+ years of experience as a Technical Architect or Technical Product Manager with expertise in Salesforce CRM and enterprise-scale implementations.
Deep knowledge of Salesforce administration, including Service Cloud, Sales Cloud, and Salesforce Einstein, with strong hands-on experience in Apex, Visualforce, and API integrations.
Proven track record of leading large-scale Salesforce initiatives, including loyalty program launches and cross-company CRM unification.
Strong stakeholder management skills with experience aligning technical roadmaps with business objectives in a fast-paced, high-growth environment.
Experience managing Salesforce integrations with third-party applications and external APIs
Passion for sports, gaming, and entertainment industries, with a focus on enhancing customer engagement through data-driven CRM solutions.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $190,000 to $300,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.