About the Role

Fanatics is looking for a passionate, data-driven CRM Retention & Loyalty Specialist to support the strategic development and execution of the CRM program across Fanatics international partner sites — including some of the biggest names in global sport like PSG, Chelsea, F1 Store, and more.

You’ll report to the CRM Manager and play a key role in building out lifecycle journeys, driving repeat purchase rates, and embedding a loyalty-first mindset into everything we do. If you live and breathe customer journeys, lifetime value, and email automation — and sport is your thing — this is the role for you.

Key Responsibilities

Support the CRM Manager in delivering the CRM strategy with a strong focus on automation, loyalty, and repeat rate growth
Plan, test, and deploy automated programs across the full customer lifecycle and key territories
Own the performance of all triggered email campaigns and contribute to continual optimisation
Collaborate cross-functionally with ecommerce, creative, and trading teams to align campaigns with wider site and brand objectives
Liaise with creative to brief assets and with native speakers to source localised copy
Regularly analyse and report on campaign KPIs, identifying opportunities, risks, and actions to improve channel performance
Lead the creation of new loyalty or retention initiatives, A/B tests, and customer win back strategies
Provide data and insights for internal and external CRM strategy presentations

About You

2–3 years’ experience in a CRM or retention role, ideally within eCommerce or retail
Comfortable managing both automated and transactional email flows
Highly organised, proactive, and detail-focused, with strong communication and copywriting skills
Data literate — confident interpreting campaign data and proposing insight-driven solutions
Experience with Adobe Experience Cloud is a bonus (but not essential)
A keen interest in sport, or prior experience in sports merchandising/events is an advantage
Solid understanding of GDPR and CRM best practices

What You’ll Get

Competitive salary + performance-based bonus
Hybrid working (3 days on-site in Manchester, 2 remote)
Career development, mentoring, and training opportunities
The chance to work with some of the world’s biggest sports brands
A dynamic, collaborative, and supportive team environment

Interested?
Join us and help shape the future of Fanatics’ affiliate marketing across EMEA.

We are an equal opportunity employer and celebrate diversity and inclusivity at Fanatics. Our commitment to inclusion drives us forward every day; across all races, gender, gender identities, age, sexual orientation, religion & spiritual beliefs, neurodiversity, disability and all identities of our people both current and future. If you have any requirement(s) for reasonable accommodations to participate in the job application or interview process, and/or to perform essential job functions, please contact us.

Fanatics is looking for a passionate, data-driven CRM Retention & Loyalty Specialist to support the strategic development and execution of the CRM program across Fanatics international partner sites — including some of the biggest names in global sport like PSG, Chelsea, F1 Store, and more.