Job Description

At Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Join us in our exciting quest to build the future home.

About the role:

As the Global Experience Marketing Innovation Manager – Floor Care, you will be responsible for developing and refining the consumer experience (CX) strategy, category value propositions, and claims territories to ensure a compelling positioning floor care, air care, water care and SDA portfolios. . You will work closely with Product Line, R&D, Brand, and Legal teams to shape long-term category innovation and ensure that product launches are built on strong, insight-driven consumer benefits.

This role is strategic and future-focused, ensuring consistency and coherence in A-brand strategies, claims development, and marketing enablers while supporting the long-term innovation pipeline. Its based at our HQ In Stockholm.

Key responsibilities

Consumer Experience Strategy & Brand Coherence

Drive consistency and coherence in A-brand experience marketing strategies, ensuring alignment with overall brand positioning.

Lead the refinement and execution of the CX framework, including the development of CX strategy and consumer journey mapping.

Define and maintain a structured product naming framework in collaboration with Brand teams.

Develop category value propositions and consumer laddering logic, ensuring clear differentiation and strong emotional and functional storytelling.

Claims Strategy & Roadmap

Define and refine claims territories and key claims routes, working closely with the Category Innovation Manager, R&D, and Legal to ensure credibility and substantiation.

Support the development of scientifically backed claims and messaging that resonate with consumers and provide competitive differentiation.

Partner with Category Managers and Consumer Insights to ensure claims are validated and tested for consumer relevance.

Innovation & Future-Focused Marketing

Represent Experience Marketing in the innovation triangle and new experience development, ensuring that future product development aligns with consumer needs and category strategies.

Lead marketing input in global leverage launches, defining the consumer experience strategy, value proposition, and claims territories.

Collaborate with Consumer Insights and Category Innovation teams to validate consumer benefits and ensure strong product-market fit.

Cross-Functional Collaboration & Learning Plan

Develop an annual learning plan to support Category Innovation team and R&D insights needs, ensuring a continuous feedback loop for innovation.

Work closely with Legal, R&D, and Product Line and Regional Experience Marketing teams to ensure all experience marketing strategies are consumer-driven, competitive, and aligned with business goals.

Who are you?

You are a strategic and insight-driven marketer who thrives in shaping consumer-centric innovation. With a deep understanding of category development, claims substantiation, and long-term brand strategy, you can translate insights into powerful experience marketing strategies. Your ability to collaborate cross-functionally with R&D, Brand, and Innovation teams ensures that our floor care portfolio remains relevant, competitive, and compelling to consumers.

Qualification & Competencies

Bachelor’s degree in Marketing, Business Administration, or similar.

7–8 years of experience in consumer marketing, product marketing, brand management, or innovation marketing, preferably in consumer goods, home appliances and consumer electronics.

Proven ability to work in cross-functional, matrix environments

Strong analytical skills, data-driven mindset, and the ability to influence senior stakeholders.

Strong expertise in CX framework development, category positioning, and claims strategy.

Experience working with Product Innovation, R&D, Legal, and Consumer Insights to validate claims and define consumer experiences.

Ability to translate insights into marketing enablers, including product naming, value proposition laddering, and claims substantiation.

Benefits highlights:

Flexible work hours/hybrid work environment.
Extensive learning opportunities and flexible career path.
Discounts on our award-winning Electrolux products and services.
Family, health and wellbeing benefits.
Access to company gym and pool and other sport activities.
Insurance policy plan
Additional holidays

Find out more: Electrolux Group: https://www.linkedin.com/company/electrolux/life/lifeatelectrolux Stockholm HQ: https://www.linkedin.com/company/electrolux/life/sweden