Its fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.

Position Overview:

The Manager of Consumer Research will provide insights and research leadership across a range of data including market research, concept testing, and competitive insights to enable the marketing team to make better decisions. This individual must thrive in a collaborative, and fast-paced work environment and should be highly interested in understanding consumer behavior. The ideal candidate is curious and always digging deeper to identify helpful insights and ways to bring more data and research to the growing organization.

Job Qualifications:

Bachelor’s Degree in Business, M.B.A preferred
4+ years of roles in research (qual and quant) or consumer insights
2+ of experience with product development, menu innovation/innovation stage-gate required preferably in restaurant, consumer packaged goods, or multi-unit retail
Expertise in Excel, Access, PowerPoint, and survey platforms (e.g., Qualtrics, Survey Monkey)
Strong executive presence and presentation skills
Proficient in using syndicated and custom research tools and methodologies, such as concept screens, A&U, TURF, conjoint, focus groups and statistical analysis
Expertise in drafting surveys and discussion guides and moderating focus groups
Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
Knowledge of the latest market research techniques and industry best practices
Ability to be flexible and nimble while working independently in a fast-paced organization

Location Requirement:

This role is located in the Greater Phoenix area. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.

Key Result Areas (KRAs):

Market Research and Analysis:

Conduct comprehensive market research and utilize available secondary research to identify consumer trends, category preferences brand awareness/perception and overall consumer behaviors
Partner with cross-functional stakeholders to identify business questions, challenges and success metrics
Act as an internal research consultant to gather requirements from key business leaders, and support all phases of primary research (develop research plans, draft screeners and surveys, execution, and provide results) in a timely manager
Utilize various research methodologies, such as satisfaction surveys, concept screens, A&U, TURF, Conjoint, Willingness to Pay, focus groups, and interviews, to gather consumer insights
Identify and manage research tools, vendors and panels
Analyze Market data including sales figures, market share, trends, and competitor analysis to provide actionable insight and recommendations

Concept Testing and Validation:

Lead all research related to concept testing initiatives to evaluate the viability and potential success of marketing campaigns, and brand positioning and most importantly new product ideas
Design and implement research studies to to assess consumer response and perception of concepts, utilizing qualitative and quantitative methods and analyze results to provide clear and actionable recommendations to guide marketing strategies and decision-making
Key contributor throughout the product development process in partnership with brand marketing and R&D to develop and refine product concepts based on consumer feedback and market insights
Execute and evaluate consumer surveys and analysis after product lunches

Competitive Insights and Benchmarking:

Conduct regular competitive benchmarking to assess brand positioning and performance in the market
Provide timely and relevant insights to the marketing team, enabling them to develop effective strategies and tactics
Stay updated on industry trends, emerging menu items/ingredients, consumer behavior, and new technology to ensure marketing efforts remain innovative, competitive and nimble
Other duties as assigned

Skills:

Analytical Processes
Consumer Insights
Focus Group Moderation
Qualitative and Quantitative Research
Brand Tracking
Syndicated and Custom Research
Product Innovations
Business Development Planning

Physical Requirements

In-Office Environment: Must be able to work in a busy, crowded, and loud office with frequent distractions and interruptions
- Must be able to collaborate in-person with occasional impromptu in-person meetings
Office Conditions: Adaptability to typical office conditions, which may include exposure to air conditioning, heating, artificial lighting, and varying noise levels
Mobility: Ability to sit, stand, reach, twist, stretch, and work at a desk for long stretches. Must be able to occasionally move or lift office items up to 25 pounds
Hearing Requirements: Hearing must be sufficient or correctable to ensure clear understanding of spoken information, including participating in virtual meetings and phone calls. Use of hearing aids or other assistive devices is acceptable if needed.
Reading and Writing Proficiency: Ability to read and write in English is essential for processing documents, drafting reports, and following up on necessary actions. Proficiency in written communication is required to handle job-related tasks effectively.
Vision Requirements: Vision must be adequate or correctable to perform essential job duties, such as reading documents on a computer screen and using other visual tools. Use of corrective lenses or other measures to meet visual requirements is expected if needed.
Technology Proficiency: Must be proficient in operating a computer and other office productivity tools such as printers, scanners, and collaboration software.
Effective Communication: Must possess strong verbal and written communication skills to interact effectively with team members, clients, and other stakeholders via email, video conferencing, and other in office communication tools.

Compensation:

DOE

If you like wild growth and working in a unique and fun environment, surrounded by positive community, youll enjoy your career with us!