<h2><span>Role Description</span></h2> <p><span>DocSend is looking for a data-driven </span><span>Senior Product Marketing Manager</span><span> to accelerate new-logo acquisition and revenue growth across self-serve and sales-assisted motions. As DocSend’s de-facto Head of Marketing, you’ll own DocSend’s end-to-end go-to-market</span> <span>(GTM)</span><span> strategy. You’ll bridge Product, Sales, Paid Media, and Partnerships to deliver efficient, scalable demand. Your north star is business growth: you’ll define who we target, how we reach them, and how we continuously improve performance.</span></p> <h2><span>Responsibilities</span></h2> <ul> <li><span>Go-to-Market Ownership</span><span> — Define target personas, select acquisition channels, and take ownership of our critical marketing performance metrics.</span></li> <li><span><span>Cross-Functional Alignment</span></span><span><span> — Take a leadership role in bringing together internal cross-functional partners and external contractors/agencies to deliver consistent, integrated campaigns.</span></span></li> <li><span><span>Demand Generation</span></span><span><span> — Plan and execute launch, lifecycle, and content programs that create qualified pipeline and incremental ARR.  </span></span></li> <li><span>Customer Insight Loop</span><span> — Synthesize feedback from Sales, CX, and market research to inform product and marketing strategy.</span></li> <li><span>Sales Enablement</span><span> — Develop collateral, talk tracks, and competitive insights that improve win rates and shorten sales cycles.</span></li> </ul> <h2><span>Requirements</span></h2> <ul> <li><span>8+ years in growth marketing, demand generation, or product marketing for a B2B SaaS company, ideally with PLG and sales-led motions.</span></li> <li><span>Proven track record owning and allocating budget to efficiently build acquisition funnels and hit aggressive trial, pipeline, and revenue goals.</span></li> <li><span><span>Wide domain experience across multiple channels, such as SEO, SEM, paid social, partnerships, lifecycle email.</span></span></li> <li><span>Strong analytical skills — you source your own data, create dashboards, and distill insights into actionable projects.</span></li> <li><span>Exceptional cross-functional communicator who can influence cross functional stakeholders with data-backed recommendations.</span></li> <li><span>Skilled storyteller able to translate product capabilities into customer value propositions and compelling content.</span></li> </ul> <h2>Preferred Qualifications</h2> <ul> <li><span>Experience in Series A, Series B, or post-acquisition startups</span></li> <li><span>Familiarity with sales-assist and product-led motions within the same funnel.</span></li> <li><span>Hands-on experience with </span><span><span>modern growth technology stack</span></span></li> <li><span>Comfortable operating in high-growth, resource-constrained environments and wearing multiple hats.</span></li> </ul> <h2><span>Compensation</span></h2><div><div><div>Canada Pay Range</div><div><span>$138,600</span><span>—</span><span>$187,500 CAD</span></div></div></div>

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Senior Growth Marketing Manager, DocSend

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