<h2><span>Role Description</span></h2> <p><span>Join the Reclaim.ai marketing team at Dropbox as our Senior Content Strategist, where you’ll take the lead in shaping a high-performance content strategy across our website, SEO, email, and lifecycle marketing programs — helping hundreds of thousands of users reclaim time for what matters most.</span></p> <p><span>This is a hands-on, high-impact role for a seasoned content leader with a proven record of success, who thrives at the intersection of creative storytelling, user psychology, and performance-driven marketing. You’ll partner closely with Reclaim’s Head of Marketing to craft a cohesive narrative across the funnel, drive measurable results through experimentation, and evolve our messaging to resonate with new markets and personas.</span></p> <p><span>We’re looking for someone with deep B2B SaaS experience who’s comfortable owning end-to-end content development — from conversion-optimized landing pages to compelling onboarding emails to sales collateral — and who can distill complex ideas into language that inspires action.</span></p> <p><span>If you’re energized by crafting stories that convert, passionate about AI and productivity, and ready to shape the voice of a beloved product, we’d love to meet you.</span></p> <h2><span>Responsibilities</span></h2> <ul> <li><span>Own &amp; execute the website content strategy: </span><span>Lead copy development and strategic updates across the Reclaim website. Continually refine messaging to emphasize product value, simplify complex features, and speak directly to user pain points. Run A/B tests and collaborate on UX/design to drive continuous improvements in conversion rate</span> <span>(CRO).</span></li> <li><span>Lead SEO &amp; content performance strategy: </span><span>Define and manage the SEO website strategy for Reclaim, identifying high-potential keywords, content gaps, and on-page optimization opportunities to improve visibility across both traditional and AI-powered search experiences</span> <span>(GEO).</span></li> <li><span>Develop high-converting landing pages: </span><span>Craft targeted messaging for paid media landing pages tailored to specific audience segments, channels, and campaign goals. Collaborate with design and product marketing teams to test layout, copy, and calls-to-action.</span></li> <li><span>Manage lifecycle email content: </span><span>Own and evolve evergreen email programs across the entire customer journey — including onboarding, activation, retention, and monetization. Apply rigorous testing, segmentation, and analytics to continually increase engagement and user retention.</span></li> <li><span>Drive go-to-market content for launches &amp; campaigns: </span><span>Develop integrated content strategies for new product launches and promotional campaigns — spanning email, web, in-app, push notifications, and press release copy.</span></li> <li><span>Monitor performance &amp; market trends: </span><span>Analyze web, SEO, and email performance weekly to identify optimization opportunities. Conduct regular competitive research to inform messaging strategy and stay ahead of industry trends.</span></li> <li><span>Support sales &amp; customer-facing teams: </span><span>Partner with sales, product marketing, and design teams to create pitch decks, one-pagers, and other enablement content that helps communicate value to enterprise prospects and customers.</span></li> </ul> <h2><span>Requirements</span></h2> <ul> <li><span>6+ years of B2B SaaS content strategy experience: </span><span>You’ve led full-funnel content strategy at scale, with a strong portfolio that demonstrates business impact, clarity of voice, and sharp narrative instincts.</span></li> <li><span>Proven success driving CRO for high-traffic websites: </span><span>You’ve owned website content for products with 250K+ visitors/month, and can show measurable outcomes from your optimizations and A/B tests.</span></li> <li><span>Email lifecycle expertise across 250K+ MAUs: </span><span>You’ve built and managed high-performing email campaigns for large user bases, with a keen understanding of lifecycle journey mapping and messaging experimentation.</span></li> <li><span>SEO &amp; GEO</span> <span>(generative</span><span> engine optimization) fluency: </span><span>You have deep knowledge and stay current with evolving search trends — both on traditional platforms and AI assistants — and know how to build content that gets discovered.</span></li> <li><span>A creative, analytical writer: </span><span>You’re a master of turning complex features into crisp, compelling copy. You understand tone, brand voice, and how to craft messages that resonate and convert.</span></li> <li><span>AI-literate &amp; tech-savvy: </span><span>You use AI tools to accelerate and enhance your content work, can quickly adapt to new platforms, and have experience with Webflow CMS and HubSpot</span> <span>(or</span><span> equivalent marketing platforms).</span></li> <li><span>Highly collaborative &amp; self-directed: </span><span>You’re comfortable leading content initiatives independently while working cross-functionally across product, marketing, design, and sales, with the ability to influence stakeholders to create understanding and enable effective decision-making.</span></li> </ul> <h2>Preferred Qualifications</h2> <ul> <li><span>Experience developing enterprise sales enablement content.</span></li> <li><span>Background in supporting complex go-to-market motions for AI or productivity software.</span></li> <li><span>Ability to thrive in fast-paced environments with excellent time management skills, have the ability to quickly pivot to new opportunities, and can manage multiple campaigns simultaneously.</span></li> <li><span>Background and domain knowledge in productivity, collaboration, or AI-powered SaaS products and can quickly understand the nuances of complex, technical products and communicate them to a non-technical audience.</span></li> <li><span>Experience optimizing conversion flows beyond content, and have worked closely with designers, CRO experts, or product teams to optimize the full user journey — including page layout, CTAs, UX copy, and signup flows.</span></li> </ul> <h2>Compensation</h2><div><div><div><p><span>US Zone 1</span></p> <p><span>This role is not available in Zone 1</span></p></div><div>US Zone 2</div><div><span>$153,000</span><span>—</span><span>$207,000 USD</span></div></div><div><div>US Zone 3</div><div><span>$136,000</span><span>—</span><span>$184,000 USD</span></div></div></div>

Dropbox

Senior Content Strategist, Reclaim.ai

Dropbox

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