<h2><span>Role Description</span></h2> <p><span>The Integrated Marketing Program Management &amp; Business Operations team is dedicated to simplifying processes, enabling best-in-class tools, and empowering marketers to execute with precision. We are seeking an Business Operations AI Innovation Lead to drive the </span><span>exploration,</span><span> implementation,</span><span> adoption,</span><span> and impact</span><span> of artificial intelligence and automations across the Integrated Marketing organization.</span></p> <p><span>In this highly visible and strategic role, you will serve as both an evangelist and enabler of AI-driven transformation</span><span> for Marketing</span><span>. You will identify opportunities to automate workflows, enhance productivity, and elevate marketing impact through applied AI solutions. Working closely with cross-functional partners, you will design, pilot, and scale innovative AI and automation-powered workflows that help marketers work smarter, faster, and more creatively.</span></p> <p><span>As the bridge between technical capabilities and real-world marketing needs, you will champion experimentation, drive change management, and demonstrate measurable value through increased efficiency and performance. This is a unique opportunity to shape how an enterprise marketing organization evolves in the era of AI—while gaining significant exposure to marketing senior leadership and influencing influencing how the company scales in a rapidly changing marketplace.</span></p> <h2>Responsibilities</h2> <ul> <li><span>Shepherd cross-functional change management for AI-first and automation-enabled tools and workflows across the Marketing organization, ensuring successful rollout and adoption.</span></li> <li><span>Identify, test, implement, and scale AI-powered marketing automations that streamline operations, reduce manual work, and improve team efficiency</span><span> and creativity</span><span>.</span></li> <li><span>Design and lead enablement programs—including training, knowledge-sharing sessions, and internal communications—to help teams confidently integrate AI into daily marketing workflows.</span></li> <li><span>Partner with Corporate IT </span><span>and Marketing Operations </span><span>to translate technical AI capabilities within existing stack into practical, high-impact use cases that accelerate marketing productivity.</span></li> <li><span>Run pilot programs that demonstrate the business value of AI-powered workflows and inform broader scale-up strategies.</span></li> <li><span>Develop and maintain success metrics and reporting frameworks to measure AI adoption, capture feedback, and continuously refine processes for maximum impact.</span></li> <li><span>Stay ahead of emerging AI trends and proactively recommend opportunities for experimentation, integration, and long-term innovation within marketing operations.</span></li> </ul> <h2><span>Requirements</span></h2> <ul> <li><span>1+ year of experience driving efficiencies across a Marketing organization using AI and automations</span></li> <li><span>4–6+ years of experience in marketing execution, operations, or program management with direct exposure to AI-enabled workflows and tools.</span></li> <li><span>Familiarity with integrated marketing disciplines, including campaign management, content operations, and digital marketing.</span></li> <li><span>Experience building or experimenting with AI agents, custom GPTs, or multi-step automation that embed AI into complex workflows.</span></li> <li><span>Demonstrated success applying AI to automate or enhance team workflows</span> <span>(beyond</span><span> content generation) showing measurable impact on efficiency and outcomes.</span></li> <li><span>Proven track record driving adoption of new tools or processes across cross-functional teams, including training, enablement, and change management.</span></li> <li><span>Strong analytical and problem-solving skills, with the ability to identify automation opportunities, prototype solutions, and prove return on investment.</span></li> <li><span>Exceptional communication and translation skills, able to make technical AI concepts accessible to non-technical marketing stakeholders.</span></li> <li><span>Proactive, builder-oriented mindset, with curiosity about the future of work and a passion for applying emerging technologies to real-world challenges.</span></li> </ul> <h2>Preferred Qualifications</h2> <ul> <li><span>Hands-on experience with AI technologies, such as large language model frameworks, copilots, retrieval-augmented generation</span> <span>(RAG)</span><span> applications, or low-code/no-code automation tools.</span></li> <li><span>Strong technical literacy with APIs and modern workflow automation platforms, enabling the ability to prototype or integrate AI-driven solutions.</span></li> <li><span>Experience working in technology or SaaS environments, ideally supporting go-to-market teams.</span></li> </ul> <h2><span>Compensation</span></h2><div><div><div><p><span>US Zone 1</span></p> <p><span>This role is not available in Zone 1</span></p></div><div>US Zone 2</div><div><span>$127,800</span><span>—</span><span>$172,800 USD</span></div></div><div><div>US Zone 3</div><div><span>$113,600</span><span>—</span><span>$153,600 USD</span></div></div></div>

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AI Innovation Lead, Marketing

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