<div><span>We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance.  You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.</span></div><h3>Responsibilities</h3><ul><li><br /></li><div><b>Leadership &amp; Strategy</b></div><li>Define and own the marketing intelligence roadmap.</li><li>Build and lead a high-performing team of analysts, engineers, and data scientists.</li><li>Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions.</li><div><br /></div><div><b>Measurement &amp; Modelling</b></div><li>Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches.</li><li>Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality.</li><li>Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy.</li><div><br /></div><div><b>AI, GenAI &amp; Automation</b></div><li>Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.</li><div>Introduce Generative AI (GenAI) solutions for:</div><li>Automated campaign insights (“explain spend efficiency by channel in natural language”).</li><li>Dynamic customer journey clustering to identify emerging cohorts.</li><li>Generating personalized marketing narratives and creative testing at scale.</li><li>Build a culture of automation where insights flow seamlessly into marketing strategy and execution.</li><div><br /></div><div><b>Data Infrastructure &amp; Governance</b></div><li>Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery. </li><li>Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations.</li><div><br /></div><div><b>Reporting &amp; Insights</b></div><li>Develop and maintain high-impact dashboards in Tableau.</li><li>Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives.</li><li>Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity.</li></ul><h3>Requirements</h3><ul><li>Proven operational track record in analytics and data science, with extensive experience in marketing measurement.</li><li>Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics</li><li>Generative AI solutions for insights automation and customer growth strategies.  AppsFlyer, Databricks, Google Marketing Platform, AWS &amp; Google BigQuerySQL and Tableau</li><li>Strong background in data governance, compliance, and privacy frameworks.</li><li>Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations.</li><li>Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.</li><div><br /></div></ul>

Crypto.com

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