<div><span>Want to be a part of a team revolutionizing and leading an entire industry with no real competition? The laundry industry is a $40+ billion dollar market, and the Cents platform is making it easier for laundromats, dry cleaners, and all garment care businesses to grow, manage, and understand their business. Backed by top-tier investors like Bessemer, Camber Creek, and Tiger Global, Cents is one of the fastest-growing vertical SaaS companies in the USA, and we’re just getting started. Already profitable and growing incredibly quickly each year, we have entered the absolute best stage of being a startup.</span></div><div><br /></div><div><b>About Cents</b></div><div><span>Cents is a New York–based technology company passionate about transforming the laundry industry and dedicated to enabling new ways of working, earning, and living. Our all-in-one, business-in-a-box platform helps operators start, manage, and expand their businesses through a market-leading suite of SaaS and hardware products. By building a modern system to power the garment care industry, our goal is to outsource laundry day to the local business.</span></div><div><br /></div><div><span>Our team is full of passionate technology experts obsessed with supporting and empowering SMBs. We feel the unique responsibility and opportunity we have to elevate an industry. We’re adding great talent to help achieve this mission, and that’s where you come in!</span></div><div><br /></div><div><b>About The Role</b></div><div><span>As the driving force behind bringing new products from concept to launch, the Product Marketing team is essential to Cents growth trajectory. As a Product Marketing Manager, you will be responsible for multiple product launches involving both software platform features and hardware integrations within your first year. You will bridge the gap between technical capabilities and real-world laundromat operator needs, ensuring our integrated solutions deliver measurable value. Your technical acumen combined with marketing expertise will directly fuel our growth and establish repeatable templates for successful product launches across our expanding technology stack.</span></div><div><br /></div><div><span>We are looking for talent to join our growing team in NYC!</span></div><h3>Lead Go-to-Market Initiatives &amp; Product Launches</h3><ul><li>Execute product launches for integrated software/hardware solutions with go-to-market strategies</li><li>Coordinate launches across multiple stakeholders, including engineering, product, and support teams</li><li>Develop positioning that clearly communicates the value of complex platform capabilities to non-technical operators</li><li>Establish metrics and success criteria for technical product adoption and performance</li></ul><h3>Drive Technical Product Marketing Strategy</h3><ul><li>Partner closely with product, engineering, and hardware teams to translate technical capabilities into compelling market opportunities</li><li>Influence product roadmap by identifying key differentiators that create competitive advantages in the laundry industry</li><li>Develop go-to-market frameworks that can scale across both software features and hardware product launches</li><li>Create standardized launch templates and processes for technical product releases</li></ul><h3>Develop High-Impact Content &amp; Sales Enablement</h3><ul><li>Create scalable, high-quality materials for operators and sales teams, including website updates, pitch decks, videos, and product one-pagers</li><li>Develop clear and compelling product positioning and messaging that differentiates Cents and resonates with laundromat operators</li><li>Collaborate with sales to develop training, tools, and resources including case studies, thought leadership pieces, and product demos</li><li>Translate technical platform features into understandable narratives for small business owners</li></ul><h3>Gather Customer Insights &amp; Market Research</h3><ul><li>Collect and analyze operator feedback to inform product messaging, development, and roadmap priorities</li><li>Conduct thorough market research on laundry industry trends, competition, and customer needs</li><li>Become an expert on Cents buyers and the competitive landscape in the laundry industry</li><li>Analyze customer segmentation to inform product positioning across different operator types</li></ul><h3>Cross-Functional Collaboration</h3><ul><li>Work collaboratively with product management and engineering on product features, roadmaps, and release plans</li><li>Partner with sales to develop training and content on product differentiation for the laundry market</li><li>Serve as central point of contact across products and operator segments, communicating value to internal teams</li><li>Manage multiple projects and coordinate across cross-functional teams</li></ul><h3>Education and Experience</h3><ul><li>Bachelors degree in marketing, business, communications, or related field (MBA preferred)</li><li>3-5 years of product marketing experience with technical products, preferably B2B SaaS with hardware components</li><li>Experience leading product launches and marketing campaigns in vertical SaaS or small business markets</li><li>Track record of successfully launching and marketing technology products</li></ul><h3>Skills and Abilities</h3><ul><li>Commercial orientation - excited about being in front of customers, providing critical support to close deals, and partnering with marketing on pipeline generation</li><li>Strong strategic and analytical skills with ability to synthesize complex data and deliver clear, actionable insights</li><li>Excellent written and verbal communication skills for compelling messaging and presentations</li><li>Strong understanding of market research, competitive analysis, and customer segmentation</li><li>Ability to work effectively in cross-functional teams and manage multiple projects</li><li>Highly resilient, adaptable, and energized by building clarity out of ambiguityDeep understanding of product lifecycles and go-to-market campaign development</li><li>Proven project management skills and attention to detail</li></ul><h3>Desired Qualifications</h3><ul><li>Experience in advertising technology, small business analytics, or vertical SaaS businesses</li><li>Background in B2B marketing serving franchise or small business customers</li><li>Account-based marketing (ABM) experience and strategy development</li><li>Understanding of subscription business models and customer success strategies</li><li>Commercial orientation with technical credibility - can discuss both business value and technical implementation</li><li>Passion for Cents mission and commitment to empowering small business owners</li></ul><div><b>About Us</b></div><div><br /></div><div><b>There’s a Laundry List of Why You’ll Love Working at Cents!</b></div><div><span>We are leaders - Leadership is not exclusive to the management team, but something everyone at Cents embraces and wants to get better at.</span></div><div><br /></div><div><span>We are overachievers - The only true way to predict the future is to build it yourself. No excuses. Give 100% at all times.</span></div><div><br /></div><div><span>We are students - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.</span></div><div><br /></div><div><span>We are committed to diversity and tight knit community - We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.</span></div><div><br /></div><div><b>Benefits and Perks</b></div><div><span>We offer great compensation packages, comprehensive health benefits, &amp; believe in a strong cohesive team atmosphere. Work from-home office stipend, virtual team events, and access to learning opportunities from our team and network of advisors, and investors are just the starting point.</span></div><div><br /></div><div>- <span>Competitive salary</span></div><div><span>- Equity</span></div><div><span>- Unlimited PTO and paid holidays</span></div><div><span>- Remote-first with offices in New York City and San Francisco</span></div><div><span>- Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&amp;D insurance, and disability</span></div><div><span>- 401(k)</span></div><div><span>- Work-from-home and commuter benefits</span></div><div><span>- Laundry allowance to support our customers’ businesses</span></div><div><span>- Comprehensive training, learning, and development programming</span></div><div><span>- Access to hundreds of discounts and rewards from renowned vendors, including deals on health &amp; wellness, travel, dining, auto insurance, and so much more!</span></div><div><br /></div><div><i>Please be aware that all legitimate recruitment communications from Cents will come through our official channels (@trycents.com email domain, our official careers page, or verified phone calls following email introductions). </i></div><div><br /></div><div><i>Also please note that we will never ask for money or sensitive financial information. If you are contacted through other means or asked for such details, please assume that the communication is not legitimate. Please forward any such communications to us at </i><b><i>concerns@trycents.com </i></b><i>and we can confirm this for you.</i></div>

Cents

Senior Product Marketing Manager

Cents

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