<div><span>CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now were expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ and Accel, we empower high-growth companies like Netflix, Figma and Stripe with the flexibility and insights needed to drive revenue performance.</span></div><div><br /></div><div><span>Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management.</span></div><div><br /></div><div><b>About The Role</b></div><div><span>CaptivateIQ is entering new territory beyond incentive compensation and sales planning. As a Senior Product Marketing Manager, you’ll play a critical role in shaping and executing the go-to-market strategy for new and emerging products as we bring them to market.</span></div><div><br /></div><div><span>This high-impact position combines strategic ownership with cross-functional collaboration. You’ll partner early on with our product team to develop product and GTM strategy, own positioning and messaging for new products, and work alongside sales and marketing to jump-start and grow revenue for our evolving product suite.</span></div><div><br /></div><div><span>You’ll report to the Senior Director of Product &amp; Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value.</span></div><div><br /></div><div><b>Job Location</b></div><div><span>The candidate selected for this opportunity must reside near one of the following locations:</span></div><div><br /></div><div><b>Hybrid (in-office 3 days per week)</b></div><div><span>- Menlo Park, CA</span></div><div><span>- Austin, TX</span></div><div><br /></div><div><b>Remote</b></div><div><span>- Raleigh, NC</span></div><div><span>- Nashville, TN</span></div><div><span>- Toronto, Canada</span></div><h3>Responsibilities</h3><ul><li>Product Launches &amp; GTM Strategy: Own new product launches —partnering early with Product, Marketing, and Sales to shape product and GTM strategy, craft compelling messaging, positioning, and launch tactics that accelerate growth.</li><li>Sales Enablement &amp; Commercial Strategy: Lead enablement for new products along with key personas and competitors, equipping sales with the right collateral, insights, and training to drive revenue.</li><li>Competitive Intelligence: Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for Sales and Product.</li><li>Messaging &amp; Positioning: Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies.</li><li>Customer &amp; Market Research: Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction.</li><li>Content &amp; Collateral Development: Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal velocity.</li><li>Cross-Functional Collaboration: Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond.</li><li>Evangelism: Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer base.</li></ul><h3>Requirements</h3><ul><li>5+ years in B2B SaaS product marketing and 7–10 years of overall professional experience</li><li>Experience launching new products and driving GTM strategy</li><li>Experience working closely with Product Management, Marketing and Sales </li><li>Deep understanding of competitive intelligence and how to use it to differentiate and win deals</li><li>Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messaging</li><li>Track record of partnering with Sales and Marketing teams to drive pipeline and revenue</li><li>Data-driven mindset, with the ability to measure and iterate on success</li><li>Driven, resourceful, and motivated to go the extra mile to help teams succeed.</li></ul><h3>Benefits</h3><ul><li>(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents</li><li>Flexible vacation days and quarterly mental health days so you can recharge</li><li>Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)</li><li>Annual stipends for professional development and caretaking </li><li>(US-ONLY) 401k plan to participate in and save towards the future</li><li>Newest Apple products to help you do your best work</li><li>Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent</li></ul><h3>Notice for Prospective Candidates</h3><ul><li>Only emails from @captivateiq.com should be trusted.</li><div>We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:</div><li>Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.</li><li>Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology.</li><li>Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.</li><li>Ask candidates to make a payment in order to be considered for a position.</li><li>Make early requests for candidates personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc.</li><li>Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made.</li></ul>