
Auror
9 days ago

About Auror
At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day.
Founded in New Zealand 11 years ago, we’re working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK.
Auror is connecting people and intelligence to reduce crime. We’re using technology for good.
In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the worlds largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.
Were also embracing the potential of AI to supercharge our impact—whether thats enhancing the way we detect trends, support our customers, or improve internal workflows. As a company, were committed to responsibly incorporating AI into how we work and what we build, and we encourage all Aurors to be curious about how AI can elevate their work, regardless of role or function.
The Role
This is a rare opportunity to step into a high-impact, global leadership role with all the ingredients for success already in place. You’ll be joining a company that’s ready to scale rapidly - with a differentiated and proven product, some of the world’s largest retailers already loyal customers, zero customer churn and a talented and mission-driven team.
As our Chief Revenue Officer (CRO), you will be responsible for driving and accelerating revenue growth across all go-to-market functions, including New Business, Retail Partnerships, and Customer Success. You will define and execute the strategy to drive predictable, sustainable revenue growth in existing and new markets while strengthening our position as the trusted platform for retail crime intelligence.
This role is critical to take us from a strong foundation to market leader as we continue to expand globally, particularly in the enterprise segment, with a strong focus on large retail brands and public safety organizations. You will be responsible for building a high-performance commercial organization, optimizing processes, and ensuring our revenue strategies align with our company’s mission, vision, and values.
Practically this will involve:
Revenue Strategy & Growth
- Develop and execute a comprehensive revenue growth strategy that aligns with the company’s short- and long-term objectives.
- Scale and refine our go-to-market strategy, ensuring a strong pipeline and predictable revenue growth.
- Own all revenue-generating functions, including Sales, Marketing, Customer Success, and Partnerships, ensuring cross-functional alignment.
- Drive expansion into new markets, verticals, and geographies while strengthening our position in existing ones.
Enterprise Sales Leadership
- Lead and optimize our enterprise sales strategy, ensuring we continue to win and expand within large retail and public safety sectors.
- Build and maintain relationships with Fortune 1000 decision-makers, public sector leaders, and key industry stakeholders.
- Implement scalable sales methodologies, leveraging data and analytics to improve forecasting and sales efficiency.
- Drive land-and-expand strategies within existing accounts while identifying new strategic opportunities.
Customer Success & Retention
- Ensure best-in-class customer experiences that drive retention, renewal, and expansion.
- Align post-sales functions to maximize customer value realization, ensuring high Net Revenue Retention (NRR).
- Champion customer advocacy and partner with Product to influence roadmap decisions based on customer insights.
Partnerships & Ecosystem Growth
- Expand our ecosystem by fostering relationships with system integrators, alliances, and key industry players.
Operational Excellence & Leadership
- Build, lead, and scale a high-performing global revenue organization.
- Establish and optimize key revenue metrics, reporting, and forecasting to provide data-driven insights.
- Drive efficiency in sales motions, deal cycles, and expansion strategies.
- Cultivate a strong, inclusive, and high-performance culture across all GTM teams.
The success of the Chief Revenue Officer will be measured by:
Revenue Growth
- Achieve and exceed ARR and NRR targets quarter over quarter.
- Drive market expansion and customer acquisition growth.
Enterprise Sales & Retention
- Expand enterprise customer base, particularly in retail and public safety.
- Increase Net Revenue Retention (NRR) and improve customer lifetime value (LTV).
Go-To-Market Efficiency
- Reduce sales cycle length while increasing win rates and deal sizes.
- Improve pipeline velocity and sales team productivity.
Customer & Partner Success
- Increase customer satisfaction (CSAT) and Net Promoter Score (NPS).
- Develop strategic partnerships that contribute to revenue growth.
Team & Culture Leadership
- Build and sustain a high-performing, diverse, and engaged global GTM team.
- Foster cross-functional collaboration between Sales, Marketing, CS, and Product and build strong partnerships with People Experience and Finance.
You’ll be reporting to Phil Thomson, Chief Executive Officer
After four years as a commercial lawyer, I co-founded Auror to make a real difference in the world by helping communities prevent and solve crime. Over the past 12 years, weve grown into a global company working with leading retailers and law enforcement agencies, but what I’m most proud of is the incredible team weve built along the way. I care deeply about creating a place where people feel connected to our mission, supported to do their best work, and genuinely enjoy being part of the journey. Outside of work, life is wonderfully full with four young boys who keep me grounded and busy!
We’re looking for:
- 10+ years of experience in revenue leadership roles, with a proven track record of scaling enterprise B2B technology companies.
- Experience leading global, SaaS, enterprise-focused sales and go-to-market teams.
- Deep understanding of the retail and/or public safety sectors is a significant plus.
- Experience in Series C+ growth-stage companies, leading teams through high-growth scaling.
- Demonstrated success in building and executing enterprise sales strategies, including complex deal negotiations and strategic partnerships.
- Strong analytical mindset with experience in data-driven decision-making, revenue forecasting, and performance measurement.
- Proven ability to attract, develop, and retain top GTM talent globally.
- Strong executive presence with excellent communication and stakeholder management skills.
We are looking for people who demonstrate a strong alignment to our Guiding Principles (you can find these on our Careers page).
Auror is committed to providing an inclusive and accessible application process to all candidates and we are actively working to improve diversity within the tech industry. We celebrate diversity and inclusiveness at Auror, regardless of (but not limited to) race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.
If you need adjustments to any part of our recruitment process because of accessibility reasons, please do not hesitate to let us know during the application process. We will work with you to identify adjustments that will allow you to perform at your best.