Organic Social Content Manager

Aura is a leading digital security company dedicated to creating a safer internet for everyone. We provide all-in-one online protection for individuals and families, and were looking for a creative Organic Social Content Manager to join our growing team.

This role is integral to executing our organic growth strategy by developing engaging, platform-specific content that supports Auras overall content marketing goals. The ideal candidate is a proactive storyteller with a deep understanding of social media trends, community engagement, and how to translate complex topics into compelling, digestible content for various social platforms.

What youll do:

• Content Creation and Execution: Develop and produce high-quality, engaging organic social content across various platforms, including TikTok, Instagram, Facebook, LinkedIn, and YouTube.

• Support Content Strategy: Work closely with the content and marketing teams to align social content with broader campaigns, product launches, and editorial calendars.

• Community Engagement and Management: Monitor social channels, engage with our audience, respond to comments and inquiries, and foster a strong, positive brand community.

• Trend Monitoring and Adaptation: Stay ahead of social media trends, algorithm changes, and emerging platforms, ensuring Auras content remains relevant, timely, and optimized for maximum reach and engagement.

• Data Analysis and Optimization: Track and report on key social media metrics, analyzing performance data to inform future content creation and strategy adjustments.

• Cross-functional Collaboration: Collaborate with design, product, and brand teams to ensure all social content is on-brand and aligns with company messaging.

• Competitive Analysis: Monitor competitor activity and industry trends to identify content opportunities and ensure Auras social presence stands out.

What youll bring:

• 3-5 years of experience in social media management, content creation, or digital marketing, preferably within a fast-paced, B2C environment.

• Proven experience in developing and executing successful organic social media content strategies.

• Strong portfolio showcasing expertise in creating engaging visual and written content across different platforms.

• Deep understanding of current social media platforms, their unique audiences, and best practices for content optimization.

• Excellent copywriting and communication skills, with the ability to translate technical or complex topics into clear, concise, and compelling social copy.

• Proficiency in social media management and analytics tools.

• Experience with graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut) is a plus.

• A proactive, self-motivated approach and the ability to work effectively both independently and as part of a team.

• Strong analytical skills and a data-driven approach to content creation.

• Bachelors degree in Marketing, Communications, Journalism, or a related field.

Why Aura?

• Be part of a mission-driven company thats making a real difference in peoples lives.

• Opportunity to contribute to a rapidly growing brand and work on innovative social content.

• Collaborative and supportive team environment.

• Competitive salary and benefits package.

Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! Pay range for this position is $110,000-$130,000, but may vary depending on job-related knowledge, skills, experience and location.

 

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