<div>We are seeking a Lifecycle Marketing Associate to join our team at AtoB. In this role, you will help design, execute, and optimize multi-channel lifecycle campaigns, focusing on email, SMS, and in-app messaging. The ideal candidate will have strong analytical skills, a passion for creating engaging and scalable customer journeys, and experience working with lifecycle marketing tools (HubSpot preferred). You will play a crucial role in improving customer retention, engagement, and lifetime value through data-driven strategies.</div><h3>Primary Responsibilities:</h3><ul><li>Develop and execute lifecycle marketing campaigns to nurture leads, engage existing customers, and reduce churn.</li><li>Create personalized, high-quality content for campaigns, including copywriting, design, and messaging tailored to customer segments.</li><li>Collaborate closely with the product, sales, and marketing teams to align lifecycle campaigns with overall business goals.</li><li>Manage email marketing platforms, ensuring accurate workflows, triggers, and audience segmentation.</li><li>Continuously analyze campaign performance, report on key metrics, and recommend data-driven strategies for improvement.</li><li>Support the Lifecycle Marketing Manager in managing customer retention and churn reduction initiatives.</li><li>Partner with third-party vendors and internal stakeholders to ensure the successful execution of lifecycle campaigns.</li></ul><h3>Essential Functions:</h3><ul><li>Coordinate and manage campaign creation across multiple channels, including email, SMS, and in-app notifications.</li><li>Implement automated workflows and lifecycle strategies, ensuring seamless execution and alignment with brand standards.</li><li>Analyze and report on the effectiveness of lifecycle marketing campaigns, delivering actionable insights for continuous improvement.</li><li>Maintain marketing collateral and ensure consistency across channels.</li></ul><h3>Qualifications:</h3><ul><li>Bachelor’s degree in marketing, communication, business, or a related field.</li><li>2-3 years of experience in marketing, with a focus on lifecycle marketing, campaign management, and copywriting.</li><li>Experience with HubSpot (preferred) or similar marketing automation platforms.</li><li>Strong analytical skills with the ability to interpret data and make data-driven decisions.</li><li>Excellent communication skills, attention to detail, and the ability to manage multiple projects.</li><li>Proficiency in Microsoft Office, Google Analytics, and Adobe Creative Suite.</li><li>Experience working in a high-growth startup or tech environment (fintech or FAANG preferred).</li></ul><div>Open to remote work in Los Angeles, CA, or San Francisco, CA.</div>

AtoB

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