<ul><li>Craft messaging and positioning that resonates with target personas and differentiates Teamwork Collection from competitors, with continuous refinement based on research, testing, and field insights</li><li>Drive the research and understanding of exec-level buying decisions, and build a corresponding strategy to reach decision-makers at each stage of consideration</li><li>Develop compelling content (written, video, webinars, email, landing pages, etc.) tailored to each persona</li><li>Own campaign strategy and success across the funnel — from awareness to conversion — in partnership with customer lifecycle marketing teams</li><li>Build and enable sales and channel partners on the assets needed to appeal to non-technical department heads</li></ul> <ul><li>Experience: 5+ years in product marketing, with a strong focus on collaboration products and enterprise audiences. Previous experience with bundled solutions and sales enablement is a plus!</li><li>Communication Skills: Strong critical thinking, communication, and cross-functional influencing skills, with proficiency in presenting and storytelling.</li><li>Initiative: Proactive problem-solver with a bias for action and desire for end-to-end ownership. Thrives in a fast-moving, highly autonomous environment.</li><li>Content: Experience building engaging content for enterprise audiences across channels, including demos, marketing videos, and webinars.</li><li>Data-driven: Familiarity with campaign performance and funnel health metrics, and ability to leverage those insights to propose strategic improvements.</li></ul>CompensationAt Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidates skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:<ul><li>Zone A: $153,000 - $199,750</li><li>Zone B: $137,700 - $179,775</li><li>Zone C: $127,800 - $166,850</li></ul>This role may also be eligible for benefits, bonuses, commissions, and equity.Please visit <a href="http://go.atlassian.com/payzones">go.atlassian.com/payzones</a> for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.Benefits &amp; PerksAtlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit <a href="http://go.atlassian.com/perksandbenefits">go.atlassian.com/perksandbenefits</a>.About AtlassianAt Atlassian, were motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyones perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.To learn more about our culture and hiring process, visit <a href="http://go.atlassian.com/crh">go.atlassian.com/crh</a>.