Senior Manager, Retention Marketing Ops

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, weve dedicated ourselves to bringing Foundational Nutrition to people around the world. 

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

 

THE ROLE

As Senior Manager, Retention Marketing Ops, you will own the technical strategy and execution behind the lifecycle marketing engine of AG1. Reporting to the Director, Retention Marketing you will be responsible for architecting, optimizing and governing our Klaviyo ESP ecosystem to drive exceptional customer engagement, stronger inbox placement, and world-class deliverability. Your focus will be on ensuring that every email we send reaches the right customer at the right time, with the right message – powering retention, loyalty, and growth. 

This role is critical to strengthening our marketing operations, with early wins expected to include reducing spam complaint rates, improving inbox placement and Primary-tab placement, lowering unsubscribes, and increasing open rates through advanced automation, send-time optimization, and personalization. The ideal candidate is a systems-minded expert with a passion for precision, a deep understanding of email infrastructure, and a drive to build scalable solutions that deliver measurable performance improvements. 

 

WHAT YOU’LL DO

• Design, implement, and optimize automated and high-impact lifecycle workflows that power lifecycle marketing and retention at scale
• Develop modular, responsive email templates that align with the AG1 design system and brand guidelines
• Configure dynamic content and data-driven personalization to ensure relevance and impact in every send 
• Oversee deliverability strategy by managing list hygiene, segmentation, bounce handling, and sender reputation to maximize inbox placement and engagement 
• Plan, execute and analyze A/B and multivariate tests, using tools like Tableau to surface insights and guide continuous improvement 
• Administer the ESP ecosystem – including user roles,  API integration, event schema, and webhooks – ensuring stability, scalability, and data integrity 
• Collaborate closely with cross-functional partners including Product, Engineering, Creative, and Data Analytics to translate marketing objectives into scalable technical solutions
• Establish and enforce governance standards across naming conventions, version control, documentation, QA, and operational best practices 
• Serve as the AG1 internal deliverability expert, interfacing with Klaviyo, postmaster team, and ISPs to stay ahead of policy changes and best practices 
• Leverage AI, automation tools, and emerging technologies to improve efficiency, scale operations, and enhance performance  \

 

WHAT WERE LOOKING FOR

• 6 + years of hands-on experience in email or retention marketing operations
• Deep expertise in Klaviyo and Braze ESP, email deliverability, data-driven personalization, and technical ESP operations
• Proven track record of designing, building, and scaling high-impact lifecycle workflows that improve inbox placement, engagement metrics, and list health at scale
• Strong technical acumen, including experience with API integrations, event schema, dynamic content configuration, and advanced testing frameworks
• Exceptional attention to detail, documentation, and governance, with a passion for building systems that scale efficiently 
• Collaborative and solutions-oriented, with experience partnering across functions and influencing senior leadership stakeholders
• A lens of proactivity and innovation to stay ahead of industry trends, ISP policies, and emerging technologies to continually elevate performance
• The ability to thrive in a fast-paced, high-growth environment, adapting quickly while delivering at a consistently high standard
• Demonstrated experience with complex data, data analysis, measurement, reporting, and hands-on use of data analytics tools
• Strong interpersonal, written communication, and organizational skills.
• A full life outside of work with personal passions and hobbies!

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag. 
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $105,000 - $130,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Please consult our Privacy Notice (https://drinkag1.com/privacy) to know more about how we collect, use and transfer the personal data of our candidates.