At Arctic Wolf, were not just navigating the cybersecurity landscape - were redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: weve earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations.

Our mission is simple: End Cyber Risk. We’re looking for a Senior Marketing Manager, Japan to be a part of making this happen.

About the Role

We are looking for an extremely energetic and enthusiastic Senior Marketing Manager to be an integral part of the Arctic Wolf Marketing team. Reporting to the APJ Marketing Director you will be responsible for driving the Japan marketing strategy and execution whilst working closely with our Japan sales teams, key Japanese channel partners and US-based corporate marketing teams to drive leads, opportunities, and pipeline growth.

This is a hands-on, collaborative role in a fast-moving environment where you will be responsible for helping to build on the momentum of the launch of Arctic Wolf in Japan.

Working closely with our Channel, PR and Corporate Marketing teams, you will also focus on creating awareness for the Arctic Wolf brand, collaborating closely with the partner network whilst creating and executing stand out marketing campaigns to generate opportunities and drive pipeline for Arctic Wolf.

In addition to managing the development of the Japanese website, you will also help to identify, evaluate, and optimise digital marketing channels, such as SEM, SEO and content syndication to drive awareness and lead generation.

As the ideal candidate, you will need to have a unique combination of strategic and tactical marketing management skills to establish yourself as the go-to marketing contact for both our partners and internal teams to ensure Japan is well represented. Importantly you will also articulate the specific needs for the Japan region to the global demand generation team, corporate communications, digital marketing, customer, and partner marketing teams to develop and execute relevant campaigns for the Japanese market.

This position requires an individual who is passionate about driving growth and new business opportunities, is data driven and who is willing to be very hands on and proactive. This position also involves close alignment, communication and collaboration with the Japanese sales teams and channel partners.

Primary Responsibilities and Duties

Responsible for the development and implementation of marketing activities to support the growth of the Japanese market in alignment with sales and marketing objectives and targets.
Work very closely with Japanese channel partners and strategic alliance partners to enable them to drive effective demand generation marketing programs for Arctic Wolf.
Develop and precisely execute on quarterly, measurable marketing plans and budgets in line with key objectives.
Work closely with the Corporate Marketing Teams where applicable to adapt, localise and execute on global marketing campaigns for the Japanese market
Coordinate and project manage all event and marketing activities as planned with the local channel and sales teams such as: trade shows, webinars, customer/end user or partners events).
Managing the ongoing development and production of the Japanese website
Measure and report back to the APJ Marketing Director and Japan Sales Leaders on the success of all marketing campaigns utilising tools such as sfdc and marketo.
Plan, create and execute integrated multi touch campaigns that are creative, innovative, and return the required level of ROI.

Who You Are

Extensive marketing experience working closely with channel partners such as distributors, resellers and strategic alliance partners.
Experience working closely with and building relationships with US Corporate Marketing Teams.
Experience working in small, agile, and fast-moving team environments
Experience of planning and delivering creative, demand generation campaigns
Strong team player with a confident and engaging personality to build relationships with sales and marketing teams and channel partners.
Excellent organisational, prioritisation, project and budget management skills
Deep understanding of marketing/sales funnel and methods by which to increase opportunities and impact pipeline velocity.
Strong eye for detail and ability to get things done!
Knowledge of marketing automation tools (Marketo preferred) and Salesforce to build campaigns and track performance.
English proficiency, both written and verbal skills
Role is Tokyo-based

Minimum Qualifications

10 years plus experience in B2B IT marketing (Cybersecurity an advantage)

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.

Our Values 

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good. 

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.  

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities. 

All wolves receive compelling compensation and benefits packages.

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing recruiting@arcticwolf.com. 

Security Requirements 

Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).
Background checks are required for this position. 
This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.