At American Express, our culture is built on a 175-year history of innovation, shared <a target="_blank" href="https://www.americanexpress.com/en-us/company/who-we-are/">values</a> and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, youll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.American Express Global Commercial Services (GCS) offers powerful backing and support that helps companies of all sizes gain financial savings, control and efficiency. We provide a suite of payment and lending products, solutions for travel and everyday business spending, cross border payments, global currency solutions, and business financing. The Global Commercial Services Marketing team is responsible for creating an end-to-end marketing strategy for our prospect &amp; customer segments around the world.Within Global Commercial Services Marketing, the Global and US Large Enterprises (G&amp;L) Marketing vision is to deliver essential value to Prospects and Field colleagues through best-in-class B2B marketing.  We collaborate with trusted internal and external partners to create globally recognized marketing assets to support our marketing initiatives and Field partners. This team owns and drives all G&amp;L Marketing programs and are looking forward to fueling continued growth in 2025 and beyond.Senior Manager-Global and U.S. Large Enterprises Digital Marketing will be responsible for owning the digital marketing strategy within the G&amp;L Prospect &amp; B2B Marketing team to drive engagement via compelling messaging targeting decision makers within large prospect organizations. This person will lead the strategy, execution and reporting of all digital marketing channels such as site, paid media and search.Key Responsibilities:<ul><li>Own the end-to-end digital marketing strategy across all digital channels (ex. site, paid media, etc.) to drive engagement with G&amp;L decision makers</li><li>Work with internal stakeholders (ex. Sales, Middle Market Marketing, GCO, etc.) to develop compelling marketing creative and share learnings</li><li>Manage the digital marketing lead process in partnership with key stakeholder teams</li><li>Partner with external media and creative agencies to optimize paid media plans</li><li>Lead vertical-specific digital marketing journeys and communicate plans and results with field colleagues</li><li>Manage the team’s scorecard and share insights to optimize performance metrics</li><li>Drive reporting workstream to define success metrics across all digital channels</li><li>Lead two direct reports responsible for execution and reporting</li></ul>Minimum Qualifications:<ul><li>5+ years of relevant B2B digital marketing experience</li><li>Previous paid media and website management experience</li><li>Strong track record of driving results, analyzing data, reporting and trends</li><li>Proven analytical and problem-solving skills with some level of comfort in white space</li><li>Superior project management skills with ability to manage multiple priorities and initiatives</li><li>Excellent written and verbal communication skills with executive presence and ability to rally others around a vision</li><li>Experience aggregating disparate data and developing concise and succinct recommendations</li><li>Curiosity, a willingness to learn &amp; a sense of ownership and accountability</li></ul> Salary Range: $103,750.00 to $174,750.00 annually + bonus + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, well consider your location, experience, and other job-related factors. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:<ul><li>Competitive base salaries </li><li>Bonus incentives </li><li>6% Company Match on retirement savings plan </li><li>Free financial coaching and financial well-being support </li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits </li><li>Flexible work arrangements and schedules with hybrid and virtual options with Amex Flex </li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy </li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) </li><li>Free and confidential counseling support through our Healthy Minds program </li><li>Career development and training opportunities</li></ul> For a full list of Team Amex benefits, visit our <a target="_blank" href="https://www.americanexpress.com/en-us/colleagues/benefits">Colleague Benefits Site</a>. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our <a target="_blank" href="https://about.americanexpress.com/our-company/who-we-are/who-we-are/default.aspx#values">company values</a> and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. We back our colleagues with the support they need to thrive, professionally and personally. Thats why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers/Employees - <a target="_blank" href="https://www.dol.gov/agencies/ofccp/posters">Click here</a> to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement. If the links do not work, please copy and paste the following URLs in a new browser window:<a target="_blank" href="https://www.dol.gov/agencies/ofccp/posters">https://www.dol.gov/agencies/ofccp/posters</a> to access the three posters. Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions