At American Express, our culture is built on a 175-year history of innovation, shared <a target="_blank" href="https://www.americanexpress.com/en-us/company/who-we-are/">values</a> and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, youll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel &amp; Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.Overview:The Senior Analyst, Savings Marketing – Acquisition will join a Deposits Marketing team focused on unlocking new revenue streams by expanding the number of relationships we have with our customers –specifically in the Banking space. This role will specifically be responsible for marketing to acquire new Savings account holders. This Senior Analyst will play a central role in the development of overall marketing strategy and building the campaign roadmap while partnering with teams across Marketing, Product, Product Development, Finance, Pricing, Compliance, and Analytics to bring these strategies to life.The role requires a customer-centric marketer who is motivated by working in an ever-changing environment and can pair creative, solution-oriented thinking with customer insights to create effective strategy and campaigns. This role is an opportunity to help deliver marketing for product whose success is critical to the overall success of the Amex business and requires a strong communicator + collaborator to help deliver the plan.Key Responsibilities:<ul><li>Marketing Plan Development - Partner with multiple teams across the enterprise, including product teams, marketing teams, legal, compliance and risk, as well as external creative agencies to develop innovative marketing campaign plans with clear test &amp; learn strategy across channels such as email, web, mobile, and paid search.</li><li>Campaign Execution Oversight - Partner with marketing execution, operations and data science to design segmentation and deploy on-time, compliant campaigns across channels – leading testing, proofing, and launches.</li><li>Cross-Team Collaboration - Lead internal communications to enable greater speed and agility and improve marketer and broader working team experience.</li><li>Marketing Performance Measurement - Lead the forecasting (R&amp;O), analysis, measurement and reporting out of campaign, channel, and business performance vs. forecast. Proactively identify key trends which can inform future campaigns.</li></ul>Minimum Qualifications:<ul><li>Passionate, data-driven marketer with ability to understand and translate data into action items that will drive performance to future marketing campaigns.</li><li>Strong marketing know-how. Previous experience implementing marketing plans across channels in a fast-paced and results-driven team.</li><li>Natural teammate with strong and effective communication skills who can work collaboratively on diverse cross-functional teams.</li><li>Strong planning and organization with ability to lead highly interdependent, complex initiatives and keep various workstreams on track.</li><li>Creative problem solver with a bias for action and proven ability to adapt when priorities change.</li><li>Comfortable in white space and creates structure from unknown</li><li>Experience leading Forecasting (R&amp;O) is a plus</li><li>Strategy and campaign oversight on Email and Direct Mail are a plus</li><li>Bachelors Degree Required </li></ul> Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:<ul><li>Competitive base salaries </li><li>Bonus incentives </li><li>6% Company Match on retirement savings plan </li><li>Free financial coaching and financial well-being support </li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits </li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need </li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy </li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) </li><li>Free and confidential counseling support through our Healthy Minds program </li><li>Career development and training opportunities</li></ul>For a full list of Team Amex benefits, visit our <a target="_blank" href="https://www.americanexpress.com/en-us/colleagues/benefits">Colleague Benefits Site</a>.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.We back our colleagues with the support they need to thrive, professionally and personally. Thats why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers - Click to view the “<a target="_blank" href="https://www.eeoc.gov/poster">Know Your Rights</a>” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: <a target="_blank" href="https://www.eeoc.gov/poster">https://www.eeoc.gov/poster</a>Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.