B2B Marketing Manager

About The Job

Please be aware that we are currently only able to consider candidates from The Netherlands for this position.

As a hands-on B2B Marketing Manager, you will execute marketing strategies that drive measurable business growth and contribute to the sales pipeline while strengthening our brand presence. You will develop impactful marketing collateral, organize events and webinars, and create content that resonates with our target audience. By aligning marketing initiatives with key business objectives, you will ensure a focus on pipeline contribution and measurable results, while also maintaining a consistent and recognizable brand. Collaboration with cross-functional teams will be essential to achieving these goals.

Responsibilities

• Content and Sales Collateral Creation: Develop and maintain a portfolio of marketing materials, including presentations, case studies, whitepapers, and other assets that clearly communicate our value proposition and expertise in customer support outsourcing.
• Event and Webinar Management: As part of an integrated strategy aimed at engaging potential clients, showcasing our expertise, and supporting lead generation and relationship-building efforts, promote, and execute events and webinars.
• Brand Strategy and Positioning: Refine our brand’s messaging and ensure consistency across all platforms, helping to establish a distinct and compelling narrative in the market.
• Cross-Functional Collaboration: Work with various teams, including Sales, Demand Generation, and Account Management, to ensure alignment of marketing initiatives with business development goals.
• Partner with teams handling email marketing and digital campaigns to support integrated strategies and provide the necessary collateral.
• Market Insights and Competitive Analysis: Stay updated on industry trends and competitor strategies to adapt and differentiate our marketing approach.
• Performance Tracking and Optimization: Measure the effectiveness of marketing activities and use insights to continuously improve the effectiveness of content, events, and campaigns.

About you

• You are located in The Netherlands
• Minimum of a Bachelors degree in Marketing, Communications, Business or a related field.
• At least 3 years of experience in a marketing role with a strong background in content creation, event planning, B2B experience in a service-oriented industry is highly valued.
• High level of English & hands on content creation skills
• Proficiency in design and content creation tools (Adobe Creative Suite, PowerPoint etc.) is preffered
• Excellent communication and collaboration skills, with the ability to work cross-functionally
• Ability to interpret marketing performance data and adjust strategies to improve effectiveness and ROI.

We Offer

• A position at a fast-paced international company with ambitious gaming, e-commerce, and tech clients 
• A diverse and inclusive culture with people from 80+ countries, speaking 25+ languages - where we celebrate everyones uniqueness 
• Innovative digital tools, and continuous opportunities for learning and development 
• Fun employee engagement activities and participation in 5CA employee-lead communities such as 5CA Connect, Pride, 5CA Gamers, Women of 5CA, to name a few 
• Location-specific benefits