about 1 month ago

Logo of Zebra Technologies

Marketing Campaign Systems & Analytics, Senior

$82k - $123k

Zebra Technologies

USNorth AmericaAmericas

Remote Work: Yes


Overview:
At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.

You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We’ve only begun reimaging the future – for our people, our customers, and the world.

Let’s create tomorrow together.

The primary purpose of the Campaign Systems & Analytics, Senior is to identify, measure, and monitor campaign metrics as well as be involved in the communication of marketing’s contribution to revenue. The incumbent will aid with campaign system administration by ensuring issues are reported and documented correctly to management, while adhering to best quality control review practices and standard approaches. The role helps manage the workflow of various requests and brings ideas of continuous process improvement.


Responsibilities:

The primary purpose of the Campaign Systems & Analytics Senior is to identify, measure, and monitor campaign metrics as well as be involved in the communication of marketing’s contribution to revenue. The incumbent will aid with campaign system administration by ensuring issues are reported and documented correctly to management, while adhering to best quality control review practices and standard approaches. The role helps manage the workflow of various requests and brings ideas of continuous process improvement.

 

  • Plays a key role with implementation of KPIs and tracks metrics against KPIs for campaigns, channel marketing, lead management, events, PR, and telemarketing to ensure programs are meeting goals
  • Leads the creation and maintenance of HTML e-mails, online forms, landing pages, monthly e-newsletters, etc.
  • Develops Marketing Cloud templates
  • Designs, builds, implements, and maintains the data model, marketing contact database, and preferences for the region
  • Performs the administration of data model strategy and health
    • Implements KPIs and tracks metrics against KPIs for marketing contact database
    • Assists regional marketing with database loads and performs web scraping to find new database records
    • Assists with the team governance of data quality
    • Performs data cleansing and data archiving
    • Maintains preference center for all contacts (end user, channel, and internal), enables data personalization, and has a strong knowledge of legal data protection laws
    • Manages opt-out accuracy/compliance
  • Ensures taxonomy pick lists in database are accurate and up to date
  • Monitors real time reports of campaign results
  • Analyzes results and recommends actions to improve performance
  • Works on database expansion and segmentation

Qualifications:

Minimum Qualifications:

  • Bachelor’s degree in relatable field
  • 5+ years of related work experience in marketing analytics or marketing operations; 3+ years of experience with marketing automation platforms and marketing campaigns

Preferred Qualifications:

  • Salesforce experience
  • Experience designing and governing marketing processes
  • Project management skills

Key Skills and Competencies:

  • Analytical Skills - Ability to scrutinize and interpret large amounts of data from multiple sources
  • Capacity to see the big picture from scattered pieces of information and present complex and disparate data in a clear and concise manner
  • Ability to synthesize data into meaningful, action-oriented recommendations
  • Exceptional Communication Skills - Excellent communication and interpersonal skills
  • Accountability - Acute attention to detail
  • Energetic hard worker, driven to deliver exceptional results

Come Join the Herd!

 

Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

 

Know Your Rights:

https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf

 

Conozca sus Derechos:

https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

 

Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.

 


Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.


Salary: USD 82500.00 - USD 123700.00 Yearly


Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.



To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.