18 days ago

Logo of The Bouqs Company

Associate CRM Manager

$70k - $85k

The Bouqs Company

USNorth AmericaAmericasRemoteMarina del Rey, CACalifornia
The Bouqs Company is changing the world one bouquet at a time! Were looking for a flat-out awesome Associate CRM Manager to join our team.
 
Reporting to The Bouqs Company’s Senior CRM Manager, you will play a critical role in managing and optimizing our CRM strategies to enhance customer engagement, loyalty, and lifetime value. This role involves executing and analyzing multi-channel CRM campaigns, leveraging data to draw actionable insights, and collaborating with cross-functional teams to drive the success of our CRM initiatives.

Responsibilities:

  • Support ecommerce, subscription, and growing retail business through retention strategies
  • Assist with the planning and own execution of email and SMS campaigns
  • Thoroughly QA campaigns for seamless execution and mobile optimization, while utilizing email rendering client (Litmus, Email on Acid, etc)
  • Support in crafting project briefs using our project management tool
  • Create highly targeted and segmented audiences for tailored campaigns
  • Implement strategies to optimize touchpoints across the customer lifecycle
  • Utilize data analytics tools to track customer behaviors, preferences, and trends
  • Monitor and analyze CRM performance, providing actionable insights to improve future campaigns and automations
  • Provide support for A/B testing and other marketing experiments to drive continuous improvement
  • Help manage relationships with CRM software vendors and other third-party partners
  • Monitor deliverability by leveraging Postmaster Tools and ensure compliance with CAN-SPAM laws and CCPA regulations
  • Stay updated on the latest CRM technologies and best practices, making recommendations for enhancements as needed

Qualifications:

  • 2+ years of experience in CRM/Retention/Loyalty, experience in the e-commerce or retail industry is a plus
  • Bachelor’s degree in marketing, business, and/or a related field
  • Proficiency in CRM software (e.g., Sailthru, Attentive, Decile) and marketing automation tools (Wunderkind)
  • Knowledge of Excel, web analytics tools (Google Analytics), HTML/CSS
  • Flexible to pivot with competing priorities
  • Strong analytical skills with experience in data analysis and reporting
  • Excellent written and verbal communication skills
  • Ability to work collaboratively in a fast-paced, team-oriented environment
  • Detail-oriented with strong organizational and project management skills

Compensation & Perks:

  • Competitive Base Salary Range of $70,000.00 - $85,000.00 USD + Equity Package 
  • Health, Dental & Vision with 100% employee coverage 
  • 401k Matching
  • Three Weeks Paid Vacation
  • Discounts on The World’s Best Flowers (obviously!)