At American Express, our culture is built on a 175-year history of innovation, shared <a target="_blank" href="https://www.americanexpress.com/en-us/company/who-we-are/">values</a> and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, youll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.The Analyst - Customer Segmentation, Targeting &amp; Eligibility is part of the Enterprise Customer Engagement Solutions (ECES) team which sits within the larger Enterprise Communications and Martech Experiences (ECMX) organization at American Express.  ECES is responsible for partnering with the US, International, and Merchant businesses on their customer targeting and eligibility strategies for their marketing campaigns.  This position is focused on supporting the US Marketing organization.How will you make an impact in this role?The Analyst- Customer Segmentation, Targeting &amp; Eligibility will partner with Marketing on direct marketing targeting strategies to reach our Consumer and Commercial customers with relevant offers.  They are subject matter experts on the targeting and eligibility process including the data used for targeting.  They provide recommendations and solutions to help marketing reach their goals.  The analyst ensures accurate and compliant customer list execution by leveraging our db to identify, target and segment according to test and offer strategies.  He/she resolves complex problems, conducts analyses, and is responsible for identifying and leading process improvements that drive efficiency and automation in campaign execution.  In addition, the analyst provides marketers with training and guidance on the list execution process as well as understanding the infrastructure for a positive customer experience.Responsibilities:<ul><li>Provide expertise to marketing on customer targeting &amp; eligibility for Acquisition, Lending, benefit reinforcement and spend campaigns targeted to Consumer and Commercial customers- this includes research on new data elements, reviewing segmentation, meeting with risk and analytic partners, and helping marketers submit requests accurately in our eligibility platforms. </li><li>Reviews list request submissions for accuracy, finalizes with marketing, and applies targeting parameters for coding and creation of eligiblity files. </li><li>Provide subject matter expertise to platform transformation team and participate in testing and campaign migration to a new platform. </li><li>Troubleshot and research any data anomalies or customer complaints </li><li>Identify process efficiencies and opportunities to simplify or reduce the number of list requests from marketing to free up capacity. </li><li>Train marketers on targeting processes</li></ul>Minimum Qualifications:<ul><li>College Degree</li></ul>Preferred Qualifications:<ul><li>Strategic and logical thinker</li><li>Understanding/experience with marketing operations</li><li>Experience working with data and marketing platforms (e.g.- Unica, Redpoint, Adobe, Salesforce)</li><li>Highly organized, able to prioritize and meet deadlines.</li><li>A can do attitude.</li><li>Creative problem solver</li><li>Strong relationship and communication skills- able to explain complex/technical concepts in laymans terms.</li><li>Control and compliance mindset.</li><li>Big data platform/programming a plus (Hive, PySpark SQL, etc.) </li></ul> Salary Range: $65,500.00 to $102,500.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:<ul><li>Competitive base salaries </li><li>Bonus incentives </li><li>6% Company Match on retirement savings plan </li><li>Free financial coaching and financial well-being support </li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits </li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need </li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy </li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) </li><li>Free and confidential counseling support through our Healthy Minds program </li><li>Career development and training opportunities</li></ul>For a full list of Team Amex benefits, visit our <a target="_blank" href="https://www.americanexpress.com/en-us/colleagues/benefits">Colleague Benefits Site</a>.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.We back our colleagues with the support they need to thrive, professionally and personally. Thats why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers - Click to view the “<a target="_blank" href="https://www.eeoc.gov/poster">Know Your Rights</a>” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: <a target="_blank" href="https://www.eeoc.gov/poster">https://www.eeoc.gov/poster</a>Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.